Phototrend interviewed Sigma’s President Kazuto Yamaki about the new lenses they launched. Below are bullet points from the translated interview that you can find in full here. France is Sigma’s fifth or sixth-largest market The Sigma 10-18mm f/2.8 DC DN Contemporary is Sigma’s third wide-angle zoom Sigma took a while to develop the Sigma 70-200mm […]
DPR recently sat down with Fujifilm managers to talk about the future. You can read the full interview here or check out the excerpts below: Fujifilm’s design philosophy Fujifilm attributes its success to listening to its customers Fujifilm expanded its lineup of cameras and didn’t change its focus which is why they have cameras for […]
Petapixel sat down with Yujiro “Yuji” Igarashi (Divisional Manager, Professional Imaging Group, Imaging Solutions Division), Makoto Oishi (Manager, Product Planning Group, Professional Imaging Group, Imaging Solutions Division), and Jun Watanabe (Product Planning Manager, Product Planning Group, Professional Imaging Group, Imaging Solutions Division) from Fujifilm. You can read the full lengthy interview here or check out […]
The camera market has slowed quite a bit over the past few years, but a recent interview with top executives by newswitch is full of almost universally positive statements about expected growth in 2023. “The photography business was a stagnant business, but I found a new ‘gold mine’.” Teiichi Goto, president of Fujifilm Holdings (HD), shows signs […]
DPR posted a lengthy interview with Fujifilm management at CP+ 2023 that you can read in full here or check out excerpts below: The core audience for photography has shifted toward enthusiast populations Fujifilm expects demand to remain stable Companies need to continue making interesting products GFX has been very good for Fujifilm’s business GFX […]
Phototrend interviewed Tamron’s Marketing Planning Manager, Kota Misawa at CP+ 2023. You can find the untranslated interview here or read the translated excerpts below: The weakening of the yen helped Tamron’s financial performance Tamron also attributes its success to its move to mirrorless lenses that strengthened their lineup They are developing zooms and primes for mirrorless, and […]
