instax mini LiPlay™ Renewed

instax mini LiPlay:
B&H Photo / Amazon / Adorama

“instax mini LiPlay  ” has been renewed
Adopts a USB Type-C charging terminal and enables firmware updates via a dedicated app, improving ease of use

FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) will renew the instax  “Cheki” *1 series hybrid instant camera “instax mini LiPlay  ” (hereinafter “mini LiPlay”) and release it on July 19, 2024.

The “mini LiPlay”, which has been well received around the world, will be renewed with new colors (green, white, and bronze) to match the latest trends. While retaining the sound function that allows you to record voice messages and the smartphone printer function that allows you to print images from your smartphone, which are the features of “mini LiPlay”, we have improved usability by adopting USB Type-C for the charging terminal and making it possible to update the firmware via a dedicated app *2. Camera cases that match the new colors of the camera body will also be released at the same time.

“mini LiPlay” key visual

Since its launch in 1998, the instant photo system instax  , affectionately known as “Cheki  ” in Japan , has kept up with the times, incorporating trends and evolving technologies, expanding its lineup to include hybrid instant cameras incorporating digital technology, smartphone printers, and palm-sized cameras in addition to analog instant cameras. instax  offers a variety of ways to enjoy photography, and is expanding its user base to include not only young women, but also men and middle-aged people.

The “mini LiPlay,” released in 2019, is a Cheki that also records “sound,” and has been well received by many people for its functionality and design. It is a hybrid instant camera that is compatible with card-sized “mini format film,” and you can take pictures while looking at the monitor on the back of the camera, and select and print your favorite images. The “mini LiPlay” is characterized by its “sound function,” which allows you to record up to 10 seconds of sound using the recording function, turn that sound data into a QR code, and print it together with the captured image .

This time, Fujifilm is relaunching the “mini LiPlay” with new colors that match the latest trends. While maintaining the same functionality, operability, and compactness, the device is available in three colors that will make you want to carry it around as a fashion accessory, and each color has a different texture. The body colors are an eye-catching, globally trendy green, a neutral white that matches any item, and a unisex, calming bronze.

In addition, the charging terminal is USB Type-C. Firmware updates, which previously required downloading firmware from a website and saving it to a microSD card, can now be easily performed by simply connecting the dedicated app to the mini LiPlay, further improving ease of use.

Firmware updates are possible simply by connecting the device to the dedicated app.

Like the conventional “mini LiPlay,” the camera body comes with 13 design frames and 6 filters, and the dedicated app comes with over 60 design frames. You can take photos with effects added to the images using frames and filters.

Examples using “Design Frame”

Examples using “Filters”

In addition, by connecting the mini LiPlay to a smartphone using a dedicated app, you can enjoy digital Instax prints™ by turning images taken with your smartphone into Instax prints  , and saving photos printed with the mini LiPlay on your smartphone as image data with an instax ™ frame for easy sharing on social media .

Fujifilm will continue to expand the world of the instax  instant photo system, which allows you to enjoy printing photos immediately after taking them .

*1 instax , Cheki, ChekiPrint and instax mini LiPlay are registered trademarks or trademarks of FUJIFILM Corporation.
*2 Free app for Android and iOS devices. For Android devices, it can be obtained from Google Play, and for iOS devices such as iPhone, it can be obtained from the App Store. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd.


1. Product name, release date and price

product name release date price
(1) “instax mini LiPlay  “ July 19, 2024 Open price
(2) Camera case for “instax mini LiPlay ™ “

(1) “instax mini LiPlay 

(2) “instax mini LiPlay  ” camera case

2. Promotion of “mini LiPlay”
“mini LiPlay” is a hybrid instant camera that allows you to take multiple photos while viewing the display on the back of the camera, and then carefully select and print your favorite photos. Since it also functions as a smartphone printer, we have incorporated the message “Find My Best ™ (life well curated )” to express our desire for people to print their favorite photo. In conjunction with the release of this new color, we will be revamping our promotion of “mini LiPlay” and communicating the appeal of this product to many people online, on social media, in stores, and elsewhere.

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