New release of instax WIDE 400™

B&H Photo / Amazon
FUJIFILM Instax Wide 400 Camera Case
B&H Photo / Amazon

New release of “instax WIDE 400™”
Introducing a wide-format analog instant camera that’s easy to use and simple to operate!
Lever-operated self-timer makes group shots even more exciting

FUJIFILM Corporation (headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) will release the instax  “Cheki” *1 analog instant camera “instax WIDE 400  ” (hereinafter “WIDE 400”) on July 19, 2024.

The “WIDE 400” is the successor to the “instax WIDE 300 ™ ” released in 2014, and is an analog instant camera that supports “wide format film” that is twice the size of card-sized mini format film. In addition to simple operation that just requires rotating the lens, turning the power on, holding the camera and pressing the shutter button, the new self-timer makes it easy to take group shots and other things, making wide-format Instax prints even more enjoyable.

In addition, a camera case that matches the color of the “WIDE 400” body will also be released at the same time.

“WIDE 400” key visual

Since its launch in 1998, the instant photo system instax ™ , affectionately known as “Cheki  ” in Japan , has adopted trends and evolving technologies with the times. In addition to analog instant cameras, the lineup has been expanded to include hybrid instant cameras incorporating digital technology, smartphone printers, and palm-sized cameras. Instax ™ also offers three types of “Cheki ” film: card-sized “mini format film,” “square format film” that takes square photos, and “wide format film” that is twice as wide as mini format film. instax ™ offers a variety of ways to enjoy photography, and is expanding its user base to include not only young women but also men and middle-aged people.

“Wide format film” has a wide shooting range and is ideal for group shots and landscapes. By shooting not only the subject but also the background, you can capture the atmosphere of the scene, so it is a format that is loved by many people across countries and generations.

Wide format film examples

We will continue to expand the world of the instax instant photo system, which allows you to enjoy printing photos immediately after taking them .

*1 instax , Cheki, ChekiPrint, and instax WIDE 400 are registered trademarks or trademarks of FUJIFILM Corporation.


1. Product name, release date and price

product name release date price
(1) “instax WIDE 400  “ July 19, 2024 Open price
(2) Camera case for “instax WIDE 400 ™ “

(1) “instax WIDE 400  ”

(2) Camera case for “instax WIDE 400™”

2. Main features of the “instax WIDE 400 ™ “

(1) Analog instant camera compatible with wide-format film

  • A simply designed analog instant camera compatible with wide-format film. All you have to do is turn the lens, turn the power on, hold the camera and press the shutter button to enjoy shooting.
  • After turning the lens to turn it on, turning it in the same direction will switch to landscape mode, allowing you to take clear pictures of distant subjects from more than 3m away. In addition, by attaching the included close-up lens, you can get as close as 40cm away to take close-up pictures of the subject.

(2) Equipped with a lever-operated self-timer for an analog feel
The front of the camera is equipped with a lever-operated self-timer. When you turn the lever, the LEDs light up in sequence, and you can set the self-timer to up to 10 seconds. When you press the shutter button, the countdown begins, and the LEDs go out one by one every two seconds. You can easily take group photos while enjoying the operation of turning the lever and the timer sound.

Lever-operated self-timer

(3) Convenient accessories for self-timer shooting are included
By using the included “camera angle adjustment accessory,” you can place the camera and enjoy shooting with the self-timer easily without a tripod. Two different angles are available to suit the height of the subject.

Camera angle adjustment accessories

3. Promotion of “WIDE 400”
The “WIDE 400” is an analog instant camera that allows you to take a powerful shot with simple operation, just by turning it on and pressing the shutter. We have incorporated the message “make room for more™” into our desire to have people enjoy the camera in a variety of scenes, whether it be group photos of large groups, landscapes, or compositions that make use of white space . We will be communicating the appeal of the “WIDE 400” to many people online, on social media, in stores, and elsewhere.

This entry was posted in Instax, Instax Link Wide and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • FCC disclosure statement: this post may contain affiliate links or promotions that do not cost readers anything but help keep this website alive. As an Amazon Associate I earn from qualifying purchases. Thanks for your support!