Fujifilm launched the film simulation website which was mentioned during the launch event the other day and I find it a bit disappointing. The website which you can check out here simply describes all the film simulations on the market and the options for them when a more useful website could have been designed.
Fujifilm should have shot a variety of stock photos using all the film simulations so they could show the impact that changing simulations have on scenes. It wouldn’t have been hard with RAW files and Fujifilm would know best how to show the difference. Sure some of the photos would look bad, but the point of the site would be to help teach photographers when a film simulation is and is not appropriate.
Fujifilm X-T50
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 16-50mm F/2.8-4.8
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 500mm f/5.6
B&H Photo / Amazon / Moment / Adorama
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