Fujifilm WONDER PHOTO SHOP Moved and Reopening October 8, 2021

Fujifilm’s directly managed photo shop “WONDER PHOTO SHOP”
Proposing a unique photo life that feels the importance of connecting with people You can discover new ways to enjoy photography
10/8 Relocated and reopened in Omotesando, Tokyo to expand services
FUJIFILM Corporation (President: Sadaichi Goto) relocated its directly managed photo shop “WONDER PHOTO SHOP” to Omotesando, Tokyo (1F, La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo), October 8, 2021. It will be reopened on the same day.

At the new store, in addition to the service that allows you to order various prints of photos taken on your smartphone as before, and the provision of photo miscellaneous goods such as frames / albums that allow you to enjoy the printed photos even more, our mirrorless digital camera “X series” New services that customers have strongly requested, such as the establishment of a touch and try corner where you can pick up and experience the photo, and the same-day support for negative film development and digital data delivery such as “Sharundesu”. Offers. Through a wide range of products and services from photography to printing, we will propose ways to enjoy photography that suits the times.

With the spread of smartphones and the diversification of ways to enjoy photography as the number of photography opportunities increases, “WONDER PHOTO SHOP” is Fujifilm’s first permanent photo shop where you can experience new ways to enjoy photography unique to the smartphone era. It opened in Harajuku, Tokyo in March. The directly managed store, which consists of two floors, the first and second floors, offers our abundant print services and products, and young people who enjoy taking pictures with their smartphones on a daily basis through communication with customers at the store. We have quickly caught the printing needs of layers and created new printing services such as the photo book “PhotoZINE” * 1 , the desktop calendar “COYOMI” * 2 , and the palm-sized “half-size printing” * 3 .

Nowadays, more and more people are feeling the freshness and emotional value of things that cannot be experienced with smartphones, and instax “cheki” that can be printed immediately after taking a picture and “Sharundesu” that can take pictures with a unique texture, film cameras It is gaining popularity among young people. In addition, more and more people are interested in mirrorless digital cameras who want to take more authentic photos, and more and more people are particular about the finish of prints. This time, we will expand services that meet these needs and move to a new store so that you can see a wide range of products and services from shooting to printing on one floor. The new store is close to Harajuku, where the current store is located, and will open in Omotesando, which is visited by a wide range of people from students to families. It’s a 3-minute walk from the nearest Omotesando station, so you can easily come to the store. Due to this move, the current store in Harajuku will be closed on August 22nd.

At the new store, you can experience the fun and fun of photography through a variety of products and services, from “taking” to printing, “decorating” and “gifting.”

① You can purchase while seeing, touching, and experiencing our photographic products and services.

  • Photobooks that are popular as gifts for friends and loved ones, shuffle prints that are ideal as souvenirs for club activities and farewell parties, and WALL DECOR * 4 , which is also popular as a wedding welcome board, etc. We propose the fun of “decorating” and “gifting” photos.
  • We will start the same-day development and digital data delivery service for film cameras and “Sharundesu”, which are becoming more popular among young people. You can download it directly to your smartphone and enjoy sharing your photos on SNS immediately after development.
  • We will establish a new touch and try corner where you can easily pick up and experience our high-quality mirrorless digital camera “X series”. In addition, we also offer a large number of high-quality photographic papers and frames that are used by professional photographers and studio photo studios to create a special photo.
  • The store staff with abundant photographic knowledge will not only explain the basic camera, but also advise on the shooting points and recommended printing methods according to the subject.

② Expand the space where you can enjoy events, workshops, and shooting

There is also a permanent gallery space where you can hold events that convey the charm of prints, a space where you can enjoy printing photos with masking tape or pens, and a studio where you can easily take casual portraits with your friends. increase.

Because it is difficult for us to easily meet and have a good time together with our loved ones in Corona, we will leave important moments of joy and excitement as memories and share those feelings. I would like many people to feel the “power of photography” that makes many people smile and cheer up. By enjoying photography at “WONDER PHOTO SHOP”, we will support our customers’ photo life by letting them feel the “power of photography”.

* 1 A stylish photo book with a print finish that can be easily created with photos from your smartphone.
* 2 A service that allows you to easily create an original photo calendar with your smartphone photos.
* 3 A palm-sized (89 x 63 mm) high-quality photo print that allows you to enjoy the photos you have taken on your smartphone like a collection.
* 4 A service that processes your favorite photos into panels and provides them.


1. Store overview
Store name

La Porte Aoyama 1F, 5-51-8 Jingumae, Shibuya-ku, Tokyo

business hours
12: 00-20: 00 Open every day except the year-end and New Year holidays

Offering products / services
Digital camera “X series”, instant camera “Cheki” series, various films, albums, photo frames, straps, photo-related miscellaneous goods, various print services, digitization services, color negative film development, etc.

Includes a gallery and studio for selfies and ID photos

2. Business start date
October 8, 2021 (The current store in Harajuku will close on August 22)


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