Fujifilm Won 29 Red Dot Awards in 2021

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance.
Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

“Red Dot Design Award 2021” winning products (24 products excluding 5 unpublished products)
[Best of the Best Award]
“Red Dot Design Award” Winning Product

① Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” [Best of the Best Award]}
High-brightness type of ultra-short throw projector “Z series” equipped with the world’s first “bending type biaxial rotation mechanism lens”. A bright image of 8000 lumens (lm) and the smallest and lightest in its class * 1 have been achieved. In addition to being able to project images in various directions without moving the main unit, it is also possible to project large-screen images from a close distance. We respond to new needs such as “I want to create a space by effectively utilizing the limited space.”

Adopted a stylish design that can store the lens in a full flat. In addition, since it supports both vertical and horizontal installation, the installation method can be selected according to the usage environment. Available in two color variations, “black” and “white”.

* 1 As an ultra-short throw projector (TR value 0.4 or less) that is equipped with a laser light source and can project images with a brightness of 8000 lm or more. As of April 13, 2021. According to our research.


Instant camera “Cheki” “instax mini7 +” (overseas sales only)
An entry model compatible with mini format films that are simple, easy to use, and feature a rounded design.


Instant camera “Cheki” “instax mini 11”
The latest entry model compatible with mini format film that can automatically adjust the brightness and take beautiful pictures easily.


Instant camera “Cheki” “instax SQUARE SQ1”
An entry model compatible with the popular square format film, pursuing simplicity in both camera design and operability.


Mirrorless digital camera “FUJIFILM GFX 100S”
A mirrorless digital camera that achieves a different level of high image quality by mounting the world’s highest * 3 122-megapixel large format sensor in a compact body weighing approximately 900g * 2 .

* 2 Includes attached battery and memory card.
* 3 For consumer mirrorless digital cameras. As of April 13, 2021. According to our research.


Mirrorless digital camera “FUJIFILM X-T4”
The flagship model of the digital camera “X series” that achieves high-speed continuous shooting at 15 frames per second and high-speed, high-precision AF with a minimum of about 0.02 seconds.


Mirrorless digital camera “FUJIFILM X-E4”
A mirrorless digital camera with a classical and beautiful design and comfortable operability.


Mirrorless digital camera “FUJIFILM X-S10”
A mirrorless digital camera equipped with a newly developed camera shake correction function and a high-speed, high-precision AF function in a compact and lightweight body.


Digital camera “FUJIFILM X100V”
A high-end compact digital camera with a sophisticated design full of functional beauty.


Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
The world’s first * 4 , a large-aperture medium-telephoto single-focus lens with an open F-number of 1.0 and an AF function.

* 4 As an interchangeable lens for mirrorless digital cameras. According to our research.


Interchangeable lens for digital camera “X series” “Fujinon lens XF10-24mmF4 R OIS WR”
A compact ultra-wide-angle zoom lens with excellent optical performance, a dust-proof and drip-proof structure, and a camera shake correction function.


Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
A single-focus wide-angle lens that achieves overwhelming descriptive power that captures the details of the subject and excellent portability due to its compact design.


Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
A telephoto zoom lens with an open F value of 5.6 and a focal length of 100mm-200mm (35mm equivalent: 79-158mm equivalent).


Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF”
The world’s first * 5 box-type 4K compatible broadcast lens equipped with an AF function.

* 5 As a 4K compatible broadcast lens. According to our research.


Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B”
A portable 4K compatible broadcast lens with remote back focus adjustment.


Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM”
The world’s highest * 6 66x zoom and the world’s longest telephoto * 6 A box-type 8K compatible broadcast lens that achieves 1,000 mm.

* 6 As a broadcasting lens compatible with 8K. As of April 13, 2021. According to our research.


Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9”
World’s widest angle * 6 A portable 8K compatible broadcast lens that covers 7.6mm-telephoto 91mm.


Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
A wide-angle zoom lens for cinema cameras that supports large format sensors * 7 and realizes natural depiction with little distortion over the entire zoom range .

* 7 An image sensor that is larger than the Super 35mm sensor, which is the standard format for cinema cameras, and has a diagonal length of 43.2-46.3mm.


Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
Binoculars that achieve a bright and clear field of view with a unique lens coating and large-diameter lenses.


⑳ Endoscope function expansion unit “EX-1”
A unit for installing medical device programs equipped with the function “CAD EYE TM ” that supports the detection of lesions such as polyps in real time from colonoscopy images and the distinction between neoplastic and non-neoplastic lesions .


㉑ Clinical chemistry analyzer “DRI-CHEM NX600”
A clinical chemistry analyzer that analyzes components in blood and urine samples, which can be measured by simply setting slides of samples and reagents and pressing the start key.


㉒ Mouthpiece “B1” with splash reduction function for endoscopes
A disposable mouthpiece that aims to reduce the risk of infection with the new coronavirus caused by droplets from the subject by separating the subject and the medical staff with a shield during endoscopic medical treatment.


㉓ Inkjet solution “UVIQUE”
An epoch-making inkjet solution that enables high-quality printing while achieving high durability by making the best use of the texture of base materials such as leather and synthetic leather.


Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”
A digital data storage medium that has achieved a maximum recording capacity of 30TB (12TB when uncompressed), which is twice that of conventional products, by independently developing fine particles “barium ferrite magnetic material” with excellent magnetic characteristics and long-term storage.

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