Received The Globally Prestigious “Red Dot Award: Brands & Communication Design 2020”

Received the globally prestigious “Red Dot Award: Brands & Communication Design 2020”

4 imaging-related products and services
are highly evaluated for user interface and package designs
FUJIFILM Corporation (President: Kenji Sukeno), at the “Red Dot Award” sponsored by the “North Rhine-Westphalia Design Center” based in Essen, Germany, Photo Cloud service “PhotoBank”, Announcement that four imaging-related products and services such as the smartphone-based camera app “Fontgenic” were awarded in the “red dot award: Brands & Communication Design 2020” category. I will do it.

This award was received in 24 products including the instant camera instax “Cheki” series, the digital camera “X series” and “GFX series” in the “Red Dot Award: Product Design” category in March of this year, and the high-performance inkjet lens film “Opera Pass”. It follows the award.

Our products have been highly praised for their diverse business fields and have been awarded the “Red Dot Award” for seven consecutive years. In 2019, the highest award “Best of the best” was awarded to the ultra-short focus projector “FUJIFILM PROJECTOR Z5000” and the portable X-ray equipment “CALNEO Xair”. 98 products have been awarded.

<Red Dot Award: Brands & Communication Design 2020 Winning Product>
(1) Photo cloud service “PhotoBank”

A photo cloud service that allows you to centrally manage not only photos stored on your smartphone but also photo prints stored on photographic film and albums by converting them to digital data. A large number of photos can be organized neatly and organized for comfortable viewing, such as automatically creating albums and displaying similar photos in one page. Furthermore, our original AI analyzes the subject and the scene that was shot, and automatically tags each image using a keyword. By narrowing down the tags, you can quickly and intuitively reach the desired photo, so you can easily find “the photo of that day”.

(2) Smartphone camera application “Fontgenic”

When shooting with a smartphone, you can tap only handwritten characters and illustrations to extract them and combine them with another image like a stamp to shoot with a smartphone camera app. By adding “characters” to photos, you can make everyday photos more fashionable and leave memories of your trip more enjoyable. With the operation flow that begins with the extraction of “characters” and the mechanism of shooting with the extracted “characters” superimposed, the “characters” are the starting point of the photo, creating an unprecedented shooting experience. Anyone can create fashionable photos with a sense of play, without the hassle of difficult processing and editing.

(3) Internet sales service for school photos “Fujifilm School Photo Graduation Album”

An album creation service that greatly reduces the burden of nursery school album creation work. In addition to an automatic image classification and layout function that analyzes which kindergarten children are included in the photos selected for the album, it is equipped with a function called “Nai Kodare GUI” that allows you to check the number of children in each kindergarten. Since children who are not shown in the photos in the album are displayed on the operation screen, it is possible to easily create an album in which all the children’s photos are evenly displayed without missing.

(4) Hybrid instant camera “Check” “instax mini LiPlay” package

This is the first instax series product package for the hybrid instant camera instax mini LiPlay compatible with card-sized mini format film, equipped with a “sound function” that can record sound. Since instax mini LiPlay can QR code the data recorded by the camera and print it on a check film together with the captured image, it can be enjoyed in various scenes, such as delivering the feelings contained in the photo as a voice message along with the photo. The design of the package that won this time is a design that expresses the essence of the instant camera body design with simple figures and embossing, and intuitively conveys the distinctiveness when it is lined up in stores and the features of the body design.

Red Dot Award
The “Red Dot Award” is an international design award established in 1955, and is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. I am. This design award is composed of three categories, “Brands & Communication Design”, “Product Design”, and “Design Concept”, and is excellent from the criteria of design innovation, functionality, ergonomics, ecology, durability, etc. Products are selected. This year, the Brands & Communication Design category received 6992 entries from 50 countries around the world and was judged by internationally active design experts.

We propose ways to enjoy photos through various products and services such as instant cameras and cloud services that make it easy to organize photos. This time, the app was adopted with a user interface that was easy to use even for first-time users, and the package design that intuitively conveys the product features of the instant camera body even at stores was highly evaluated.

We are pursuing functions and performances in the development of all products and services, and are engaged in design development that maximizes the excellent functions. We aim to create new value for our products by realizing a design that thoroughly focuses on easy and comfortable operability and portability, in addition to the beautiful exterior design.

We are committed to the development of superior products, encouraged by the fact that our products have been selected for the “Red Dot Award: Brands & Communication Design 2020” from among many applications received from all over the world.


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