Fujifilm FY2020 Q3 Results: Camera Sales Rebound While Cinema, Broadcast, and Printing Shrinks

Imaging Solutions
In the Imaging Solutions segment, consolidated revenue amounted to ¥218.6 billion (down 17.9% year-over-year).

Consolidated operating income amounted to ¥14.1 billion (down 48.5% year-over-year).

In the photo imaging business, revenue decreased due to the impact of voluntary restraint and cancellation of events resulting from the spread of the COVID-19 pandemic, but sales of instant photo systems, which enable users to enjoy on-the-spot printing of photos, increased in the third quarter compared year-over-year. For instant photo systems, we are expanding online sales by using social media to promote a new way of enjoying instax at home. As a result, sales recovered, particularly in Europe and China. Sales were strong for the instax mini Link smartphone printer, and in May 2020 we provided customers with added value and a new way to enjoy the printer by adding the new “Sketch, edit & print” feature to the printer’s dedicated app. The new feature enables users to export sketches and text from photos taken on their smartphones to merge them with other photos and print them. Sales of the instax mini 11 instant camera, launched in March 2020, also achieved a solid increase in sales, and in November 2020, we launched the instax SQUARE SQ1, an entry model compatible with the popular square format film. Also, in April 2020, new personalized features were added to the Year Album, a photo book service, enabling automatic selection and layout of photos according to individual interests and preferences through the use of AI technology. The new features have been well received by users. We will continue communicating to the world the traditional photographic values of “shooting, preserving, displaying, and gifting,” as well as delivering innovative, user-friendly products and services, thereby meeting increasingly diversified customer needs.

In the optical device and electronic imaging business,

In July 2020, we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFX Series, providing a compact wide-angle prime lens that delivers ultra-high resolution. As interchangeable lenses for the X Series, we launched the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, in September 2020, and the FUJINON Lens XF10-24mmF4 R OIS WR, a ultra-wide angle zoom lens, in November 2020, thereby enhancing the appeal of our products as systems through an extensive lineup of lenses. Going forward, we will continue providing

value-added products and revitalizing the market, along with providing the pleasure of taking photos.
In the optical device field, sales of monitoring zoom lens and integrated surveillance camera were favorable,

but revenue of broadcast and cinema lenses decreased due to the cancellation of sports and events as well as suspended filming of television dramas and movies. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including the development and launch of ultra-short-throw projectors and long-throw security cameras, and the new development of multispectral camera systems.


via Fujifilm Holdings

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