FujiCast 167 Part 2 Interview With Marketing Manager Andreas Georghiade, R&D, X-S10, GFX100S, and More


Fujicast is back again with part two of their interview with Manager Andreas Georghiades, which is a shorter interview, but you can read the key points below. You can also listen to part one here and read the longer summary.

Ask Andreas Summary:

  • The Fujifilm X-S10 was more expensive at launch than the X-T3 because it was new and X-T3 was on sale since it was an older camera
  • Fujifilm believes there are three people that use their cameras, photographers that like SLRs, photographers that like Rangefinders, and hybrid shooters
  • Right now photographers that want a DSLR style camera that isn’t Full Frame really only have Fujifilm as an option, which is who the X-S10 targets
  • Some photographers find all the dials and buttons on Fujifilm cameras intimidating
  • Also, m43 hasn’t been developed enough to draw in DSLR photographers
  • Fujifilm is making cameras that aren’t for Fujifilm fans they are for DSLR users to move over to Fujifilm
  • If you’re a DSLR shooter that wants a smaller more portable kit the competition isn’t catering to you
  • No idea about an Instax wide printer, but Andrea would love to have one
  • Fujifilm gets input from a variety of sources about what they want to see in a camera
  • Sometimes compromises need to be made like shrinking the GFX100 down into the GFX100S and reducing its price by 40%
  • If they added something like the larger higher MP EVF into the GFX100S it would have been a more expensive camera than the price point and size they were targeting
  • It’s unfair to say the X-T4 has the variable angle screen for YouTubers because nonyoutube reviewers marked the camera down for not having one too
  • If you want X-T4 performance in a more photography centric camera you can buy an X-T3
  • It’s impossible to make everyone happy
  • Fujifilm has the people that created the product present the product instead of marketing teams
  • There shouldn’t be additional costs to customers for repairs in Europe due to Brexit, but repairs are currently slower since they have to go to Switzerland or similar local, but don’t send it right to Fujifilm Bedford
  • There will be no similar X-Thusiast program for the US because the program is already too big in the UK

Fujifilm X-E4: B&H Photo / Amazon / Moment / Adorama
Fujinon XF70-300mm f/4-5.6: B&H Photo / Amazon / Moment / Adorama
Fujinon XF27mm f/2.8 II: B&H Photo / Amazon / Moment / Adorama
Fujifilm X-S10: B&H Photo / Amazon / Moment / Adorama

Fujifilm GFX100S: B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama

Fujinon GF80mm f/1.7: B&H Photo / Amazon / Moment / Adorama

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