Fujifilm X Lab Episode 1

Fujifilm gathered together people with a hardware and software background to have a discussion about Fujifilm cameras for their first episode of X Lab. Below is a summary of the translated video:

  • Talking about software today and autofocus/autoexposure
  • The people invited to talk have been working on Fujifilm cameras since the X100
  • The X-Pro1’s top criticism was slow autofocus
  • Fujifilm is now up to 18 film simulations with the X-T4
  • Users happy with color but want good AF
  • It took a lot of experimenting to get the colors just right
  • Reached professional stability around 2012/2013
  • The camera is made of firmware
  • Without firmware, a camera is just a box
  • Firmware updates should really improve the camera
  • Fujifilm started off selling image quality
  • No matter how good the colors AF is needed to capture an image in focus
  • EVF refresh rate, button placement, camera responsiveness, and other issues also affect AF too this is a complex issue
  • Fujifilm had to make their cameras responsive enough to not affect autofocus
  • Fujifilm X-T2 reduced blackout, made the shutter more responsive, and improved interval shooting
  • Lots of people are still using Fujifilm X-T2
  • X cameras were going to take 10 years to become competitive and now they are
  • 2014 Classic Chrome Saturation is suppressed and graduation is hard
  • Classic Chrome is a film simulation without a film name
  • When Classic Chrome was developed it wasn’t uncommon to just come up with names
  • Fujifilm is happy color
  • Fujifilm X-T3 was a big step up in AF performance and added 4k60p
  • Women have said that the exposure doesn’t match delicately
  • They can adjust the shutter, sensor, processor, or boad or they can fix the algorithm, which they try to do by survey
  • Fujifilm does its best to fix bugs
  • Fujifilm wants to get their products out to market bug-free for users to touch and try, but sometimes problems get through
  • If autofocus is good you can get a good image later with editing or you can set your exposure manually
  • Another limitation is the motor used in the lens because even if the algorithm for focusing is good the motor might limit the camera
  • It’s very difficult to make a camera

I did my best to catch everything I could, but google translation is bad when multiple people are speaking casually. If you want to help clarify drop a comment or contact me via e-mail. It’s interesting that Fujifilm is doing these videos, but they really should include a transcript on Youtube so that translation can be performed more accurately. Hopefully, Fujifilm does a better job with the next video.

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