Canon Wants To Challenge Fujifilm’s Lucrative Instax Cameras


Canon announced the Canon IVY CLIQ+ and CLIQ Instant Camera Printers the other day to compete with Fujifilm’s Instax Camera‘s and printers. Fujifilm Instax is one of Fujifilm’s most profitable products by far with some even say it keeps Fujifilm’s camera division going. Canon’s new IVY CLIQ+ and CLIQ Instant Camera Printers uses ZINK photo paper and can print as a 2×3 or 2×2.

New Canon IVY CLIQ+ and CLIQ Instant Camera Printers Provide More Reasons To Capture, Print And Stick Your Photos

MELVILLE, NY, March 28, 2019 – Instant gratification – it’s what we crave – so take your pick from the more than one trillion photos taken in 20171 and print and stick ‘em! Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the next generation within the IVY product lineup, the IVY CLIQ+ Instant Camera Printer + App connectivity and IVY CLIQ Instant Camera Printer. The new IVY products are lifestyle products for the everyday photographer who wants to snap and print stick-able memories – in an instant.

“IVY, though tiny in size, has made a big impression this past year among Gen-Z and Millennials who have a passion for taking photos, expressing their individual style and instantly printing and sticking their moments,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “We are excited to bring these everyday innovations to younger generations as a medium to channel their creativity and share with family and friends.”

IVY CLIQ+
Don’t fret – there is no shame in your picture snapping-and-printing game. Boasting an eight-megapixelcamera, the CLIQ+ Instant Camera Printer + App connects via Bluetooth4 to the Canon Mini Print app3, which features a variety of photo design options such as filters, photo frames and text to provide a multitude of opportunities to create fierce photos. Through the app, users can also customize their experience by recording their own on/off and shutter sounds. Users can even set up remote shooting for the ever impressive group photo. Adding a pop of color to everyday life, the CLIQ+ is available in colors such as Pearl White, Sapphire Blue, and Ruby Red and includes fresh features such as 2×2 and 2×3 printing options. Don’t forget – momma said, “sharing is caring” and with the CLIQ+’s reprint option, users can print one photo for themselves and one for a friend. For further shooting flexibility a Micro SD card slot is available along with a selfie mirror surrounded by a glowing light ring of either four or eight LEDs, providing the right amount of glow-up to make the user’s photo pop.

IVY CLIQ
‘Cliq’ and print: it’s an easy two-step process with the new five-megapixel2, automatic-flash IVY CLIQ Instant Camera Printer, which is available in colors such as Bumblebee Yellow, Seaside Blue and Lady Bug Red. This new instant camera can print 2×2 or 2×3 stickers and when the ideal moment presents itself, the selfie mirror helps ensure the insta-worthy snap is perfectly positioned. The CLIQ also has a Micro SD slot, allowing users to upload photos to their laptop or PC for future projects.

Additional product features of both the CLIQ+ and CLIQ instant camera printers include:

  • ZINK Zero Ink™ Technology
  • Ability to hold up to 10 sheets of ZINK™ paper
  • Optical viewfinder
  • USB cord for battery charging
  • Loops to attach the included camera strap

The Canon IVY CLIQ+ Instant Camera Printer + App and Canon IVY CLIQ Instant Camera Printer are scheduled to be available for in-store purchase in April 2019 at an estimated retail price of $159.99* and $99.99* respectively, and each camera/printer includes a starter pack of 10 sheets of 2×3 photo paper. For more information, please visit usa.canon.com.

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