Fujifilm Might Continue Producing ACROS Film If They Can Make It Viable

Fujifilm has been discounting their film pretty aggressively throughout the past year, but there might be some hope for Black and White fans. According to itmedia.co.jp Fujifilm is looking into a way to reliably source the materials needed to produce their black and white film after the run on film this year which still continues at B&H Photo / Amazon / Adorama, and the many voices that spoke out to save ACROS.

Fujifilm’s primary issue with continuing to produce film at this time seems to be more tightly tied to cost and raw material procurement than a lack of demand, so maybe they will find a way around their stated issues. If not then they could also raise their prices to slow demand and make film more profitable. Either way, these are still early days for Fujifilm looking into saving the format and a lot can happen between now and 2019. We might even see them decided to save more film types if sales remain strong and voices loud. This is almost entirely up to the community at this time, because Fujifilm hasn’t completely divested its self of their film business yet.

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