April Fools in December? Fujifilm Buying Hasselblad? EU Webmaster Had Too Much Eggnog at Office Party?

This really seems like an easter egg that should happen on April 1st, but it’s December. Earlier today a reader sent me a link and screenshot showing the above error that still exists at 1:30 PM EST. I figured it would be fixed quickly, but the error has been live for quite some time now, showing Hasselblad HC lenses where the GF lens family should be and no one has picked up on it beside a FujiAddict reader.

I checked the file name and path for hints of how the mix up might have occurred, but the file name is created by a content management system https://www.fujifilm.eu/fileadmin/content/_processed_/csm_img_330_gfx002_07fb5eb6f4.jpg so it’s not very useful. The image was most likely meant for an H mount adapter page and the webmaster miss used the stock image. Still, it is amusing when a company this large makes a big error like this and doesn’t fix it quickly.

Thanks for the laugh Fujifilm… and keep sending in the tips they are greatly appreciated.

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