Fujifilm at PhotoPlus Expo 2016


Valhalla, N.Y., October 19, 2016 – FUJIFILM North America Corporation will showcase its innovative products that offer photographers a total experience from capture to print at the PhotoPlus International Expo (Booth #836) on October 20 – October 22 at the Jacob Javits Center in New York City.

Known for its award-winning and innovative products, Fujifilm is a market leader for photographers searching for a total imaging solution, from high quality capture to crisp output in a variety of formats that will enrich peoples’ lives.

Imaging products at the show will include the FUJIFILM X-T2 and X-Pro2 flagship mirrorless cameras,along with the new FUJINON XF23mmF2 R WR lens. The new development sample of the medium format FUJIFILM GFX mirrorless digital camera system will be on display as well. Also on exhibit will be the INSTAX® Mini 70 cameras and the next generation instax SHARE™ Smartphone Printer SP-2. TheFRONTIER-S DX100 printer will be featured at the booth as well with on-site demonstrations of event photography and printing.

During the show, Fujifilm will host several professional photographer lectures at the booth, including speakers who have trusted their photographic work to both X Series and INSTAX. For the full speaker schedule, please visit www.FujifilmPPE2016.com.

Flagship X Series cameras at PhotoPlus Expo
The FUJIFILM X-T2, shipping now, is a weather-resistant premium interchangeable lens camera with a large OLED electronic viewfinder (EVF) and the latest generation 24.3MP X-Trans CMOS III with an APS-C sensor with no low-pass filter. The X-T2 produces crisp images comparable to that of camerasequipped with larger sensors and higher pixel counts, all in a more compact and classically-designed body. For the first time in X Series, the X-T2 also supports 4K video recording that can use each available Film Simulation mode to easily produce premium-quality footage that is as unique as the photographer behind the viewfinder.

The FUJIFILM X-Pro2 is the flagship rangefinder style camera in the X Series line, giving professional photographers an innovative Advanced Hybrid Multi Viewfinder capable of instantly switching between optical and electronic finders, a new 24.3MP X-Trans CMOS III sensor for truly remarkable image resolution, and a new X-Processor Pro that delivers dramatically improved response times for unmatched performance. Combined with the ultra-high image quality of FUJINON X Mount lenses and world-renowned color reproduction technology, the X-Pro2 delivers the best results for enthusiast and professional photographers.

Guests will also be able to try XF lenses, including the FUJINON XF23mmF2 R WR, a compact, weather and dust-resistant wide-angle lens weighing just 180g. The XF23mmF2 R WR has a highly versatile focal length (35mm in 35mm format equivalent), covering a range of subjects from snapshots to landscapes and portraits. Its compact, lightweight design and high-speed autofocus (AF) capability allow users to enjoy taking pictures quickly and easily. Adding to a stylish collection of compact lenses the XF23mmF2 R WR has a similar size and design to the existing XF35mmF2, and gives users advanced image resolution capable of drawing out the full performance of the proprietary X-TRANS CMOS sensor.

The X-T2, X-Pro2, and XF23mmF2 R WR will be available to test through our on-site PPE Loan Program. Visit www.FujifilmPPE2016.com to learn more.

Guests at the Fujifilm booth will also see an extraordinary Gallery Space displaying images shot on X Series cameras and printed on Fujifilm photographic papers. And as a free service, Fujifilm will offer aCheck and Clean area for X Series users as they visit the booth.

New medium format FUJIFILM GFX mirrorless digital camera system on display
The newly announced FUJIFILM GFX mirrorless digital camera system uses a medium format sensor to achieve the highest level of image quality for a completely new range of imaging performance. TheFUJIFILM GFX 50S transforms the concept of medium format cameras. It is lighter in weight and achieves a far more compact form factor when compared to conventional medium format digital SLR cameras.

Wonder Photo Shop
The Fujifilm booth will also feature a Wonder Photo Shop area, an immersive photo and brand experience concept that serves as a base for communicating new ways to enjoy photographs in the smartphone age. In addition to a wide variety of print materials and print ordering terminals, the Wonder Photo Shop is a place where visitors can discover new ways to enjoy photos with photo frames, albums and a range of photo accessories.

On July 22, 2016, a brick and motor Wonder Photo Shop opened in New York City at 176 5th Avenue, and now lives in the heart of the iconic Flatiron District, long-known as the “photography district” in Manhattan. The Wonder Photo Shop has welcomed many visitors from around the world, and inspired new ways to enjoy everyday pictures. To learn more, visit http://www.wonderphotoshopnyc.com/.

INSTAX Mini 70
Show attendees will get to see the INSTAX Mini 70, available in its newest colors: Passion Red, Stardust Gold and Midnight Black. The Mini 70 features a sleek design, a special selfie mode and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds for amazing photos in an instant. Users can then share these pictures with friends and family, get creative and craft personalized gifts, or make a collage with images of all their friends. The possibilities withINSTAX are endless!

For smartphone and instant picture lovers, the next generation Instax SHARE™ Smartphone PrinterSP-2 lets you wirelessly print out your best pictures faster than ever in high quality onto INSTAX prints.Featuring a sleek body, crisp image quality, improved WiFi connectivity and a refined operation in two new body colors, silver and gold, the new SHARE Printer SP-2 prints images smoothly and quietly in just 10 seconds, 6 seconds faster than its predecessor. Visitors will be able to try these exciting INSTAXproducts for themselves.

A print for every occasion
Fujifilm values the importance of taking and printing pictures, and displaying them by taking advantage of Fujifilm’s high quality printing materials and stylish, value-added products.

Fujifilm will show a variety of personalized print products to inspire guests. And to demonstrate on-site printing, Fujifilm will have the FRONTIER-S DX100 printer on display and in use at the booth for visitors to see and try.

Enriching Your Life with Pictures
Fujifilm is committed to highlighting its core message of bringing a “Photo Renaissance” and the joy of photography to all aspects of peoples’ lives. Come along and discover new ways of displaying pictures that suit your needs perfectly!

Via Fujifilm

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