Fuji Looks Forward


The future of the X series looks bright and Fuji is speaking very frankly about the direction they are taking in their latest interview with DSLR magazine. Fuji is definitely feeling the pressure to release the XT-2 in some markets, but in their home market of Asia there is more pressure for them to update cameras like the XA, which could point to less differentiation than I originally anticipated.

Interestingly, they mention EVF resolution and how 3 million points (probably pixels, it is translated) is becoming standard and that the move to 4 million points may be considered fairly equivalent to a DSLR viewfinder. The Leica EVF that I have been hoping the XT-2 adopts has 4.4MP, so maybe they are looking to adopt the same Epson EVF in the Leica SL.

Medium format is briefly mentioned, but brushed off in favor of verifying the already leaked 2x teleconverter and its release window this summer. I think we can make a lot of educated guesses about what Fuji is and is not doing, but I’m fine with them sitting on any medium format technologies they have developed over the years. I love shooting medium format, but it is a huge investment for quality medium format gear, and I do not think that Fuji is going to bring the price down enough for most Fuji fans to buy into any system that might come in the future. Pentax has probably done the best job at lowering the price of medium format for the masses so, if you want an idea of what Fuji medium format could run, look at the 645z and see if you’re still interested.

Further, Fuji teased the possibility of more compact lenses in the future, including a tilt shift and fisheye. There are some more details to be had, especially if you read Spanish since google translate is imperfect, but I am really looking forward to the X system’s future.

More info available at DSLR Magazine

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  • vwking

    For me Fuji is all about the X-system. I am now using the XE2 and the XM1. They go wherever I go. Looking forward to getting the Xpro2. Medium format is great. I have used a few of the Fuji fixed lens MF cameras. Still have the GS645 Pro. Wouldn’t mind if they offer a fixed lens MF digital, but not a must. The X cameras are my workhorse.

  • Smaller lenses sounds great. Completing the line of f/2 optics that are also cheap enough will bring a lot of new customers for Fuji. I’d like a 23mm f/2 and a 70mm f/2 please!