Fujifilm XF 90mm f/2 vs. Olympus M.Zuiko 75mm f/1.8

Fuji-90mm-vs-Olympus-75mm-featured
 Image Courtesy of Mirrorlessons

Mirrorlessons has an unusual shoot out between the Fujifilm XF 90mm f/2 and Olympus M.Zuiko 75mm f/1.8 on their page. The 75mm M.Zuiko is about 4 years old and arguably the best lens available on m43. Similarly the Fujifilm XF 90mm f/2 is considered by many the sharpest X mount lens available at this time and it was only recently released. How do you think they will compare? I must admit I was surprised by the results.

Via Mirrorlessons

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Apple Digital Camera RAW 6.19

Apple CameraRaw 6.19

Digital Camera RAW Compatibility Update 6.19

This update adds RAW image compatibility for the following cameras to OS X El Capitan:

• Fujifilm X-E2S
• Fujifilm X70

We are still waiting on support for the X-Pro 2 from apple.

For more information on supported RAW formats, see http://support.apple.com/kb/HT205272

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Pixel vs Film Format Basis Focus on The X-Pro 2

Fujifilm DOF Scale

If you’re confused or curious about the difference between Pixel and Film Format Basis focusing on the X-Pro 2, Fujifilm has a detailed explanation for you. I haven’t played with this option much, but I don’t imagine many pixel peepers are zone focusing their cameras. It’s nice to have options, but this feature is only beneficial to photographers with Fuji’s widest lenses.

via Fujifilm

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Zack Arias, FocalChange and FujiFilm Are Working Together to Help Children in Morocco

https://www.youtube.com/watch?v=Wm3ewU2FUow

Zack Arias, FocalChange and Fujifilm are working together to help Morocco’s Center for Development establish a sustainable school bus system in Morocco’s High Atlas Mountains. You can read more about the project here.

Update:
It looks like the promo video was pulled for some reason…
https://twitter.com/Fuji_Addict/status/723199107720830976

Update 2:
They didn’t tell us why, but they uploaded a new version of the original video.
https://twitter.com/FujifilmME/status/723213944425463808

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Zeiss Touit Confusions: Updated

Zeiss 3

It appear’s there is some confusion about the manufacture rebate form posted by Adorama that was pulled and I am doing my best to straiten it out for readers. I read all of the related materials multiple time and there are no clear restrictions preventing its use, further I contacted the rebate center at 1-800-953-3098 to see if there are any restrictions I missed and they informed me there are none so readers looking to take advantage of this deal should be fine. This rebate falls on Zeiss to honor, so unless they end the program or change the terms, people with the original rebate forum should be ok.

The rebate also covers the independent purchase of the Zeiss Touit 12mm and 32mm, among many M/Nikon/Canon lenses that can be adapted to X-mount, so you might want to take a look at the rebate before finalizing your order.

Update:
It looks like the Zeiss direct manufacture rebate has an exclusion that was not an issue in the original post

Restrictions: Limit of one rebate claim per eligible product per household. Rebate card issued in U.S. currency. Valid while supplies last for purchases made in the 50 United States. Promotion is void where prohibited or restricted by law. Submissions must be postmarked within 30 days of purchase date to qualify. Submissions postmarked after 30 days of purchase date will be denied. Not valid with any other rebate offer. No rain checks.

In all likelihood Adorma and B&H negotiated the ability to provide customers with an instant savings due to their size, but the rebate department was not included so there is confusion, but even after clarifying all of this the Zeiss phone representatives still say the offer is valid with Adorama and B&H. Hopefully Zeiss honors all of the original rebate forms and purchases made before the update and provides us with an explanation of what went wrong.

Three Lens Combo
Adorama
B&H Photo

Zeiss Touit 12mm
Amazon
B&H Photo

Zeiss Touit 32mm
Amazon
B&H Photo

Zeiss Touit 50mm
Amazon
B&H Photo

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Impact of the Earthquake in Kumamoto Prefecture on the operations of FUJIFILM Corporation

Fujifilm-logo
FUJIFILM Corporation expresses its sincere sympathies and condolences to the people affected by the earthquake centered in the Kumamoto region in Japan. We also appreciate all the concern for our facilities and employees in this area.

FUJIFILM Kyusyu Co., Ltd., Kikuyo-cho, Kumamoto, Japan established an emergency task force right after the earthquake and has been working on collecting and assessing information, while also considering necessary actions and recovery measures. We would like to inform the current situation of FUJIFILM Kyusyu.

  • They stopped the operations immediately after the earthquake. They have been checking and assessing the facilities for the resumption of operations
  • No serious damage found in the facilities
  • It is not decided when they resume all the operations, they however will start the first trial running this weekend
  • They have confirmed the safety of all employees in the factory
  • They also have been investigating the stock of the warehouse. The shipment of investigated products has resumed since yesterday

The infrastructures such as electricity have been recovered this week. However, the aftershocks are still continuing. They will do their best to resume the operations, and all FUJIFILM group will support them. We appreciate your understanding and cooperation.

Via Fujifilm

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