INSTAX MINI 70 ARRIVES IN THREE NEW COLORS FOR INSTANT SUMMER FUN

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Valhalla, N.Y., June 1, 2016 – FUJIFILM North America Corporation is excited to announce that the instax Mini 70 will be available in three new colors later this month – Passion Red, Stardust Gold and Midnight Black. After an incredible response from customers, Fujifilm is expanding the INSTAX line to give users even more ways to personalize how they take instant pictures that can be shared quickly in-person and online with #myinstax

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The Mini 70 features a sleek design, a special selfie mode and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds for amazing photos in an instant. Users can then share these pictures with friends and family, get creative and craft personalized gifts, or make a collage of all their friends. The possibilities with instax are endless!

The trendy Mini 70 gives users several exciting features, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror.

To learn more about its features, visit instax Mini 70. Read More »

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Fujifilm 20mm f1.8 Equivalent?

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Our sister site Photorumors found an interesting patent application the other day. It seems Fujifilm might have a Fujinon XF13mm f1.8 or Fujinon XF20mm f1.8 in the works, but the translation is imperfect. Maybe this patent explains the significant savings on the Fujinon XF 14mm F2.8 R. We will let you know when we know. Read More »

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Fujifilm EF-X500 Delayed

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Translated Press Release:

“Clip-on flash EF-X500” release postponed News

May 31, 2016

FUJIFILM Corporation

Customers Dear

Dear Thank you thick continued patronage Fujifilm product.

For “clip-on flash EF-X500” currently in development, but it had been expected to launch around May 2016, because it takes time to develop than originally expected, by the time 2016 September sale I have decided that I am allowed to postpone.

Thank you as you look forward for your understanding.

Record

product name
Clip-on flash EF-X500
Release date
<Initial> 2016 5 released around May
<After change> 2016 September sale time
※ as soon as they are determined with regard to the specific release date, it will guide you at our Web site.
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Damien Lovegrove Portrait with a Plant

https://www.youtube.com/watch?v=D0lMchCGoeg

Fujifilm released a 3rd portrait tutorial today with Damien Lovegrove. In this tutorial he explains why he doesn’t like bounce flash because there is less light at the top of a room than the bottom of one and walks us through his thought his process while shooting a model with his Fujfilm X-T1 and Fujinon XF 23mm F1.4 R.

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Happy Memorial Day

Memorial Day is a US holiday, but I have always considered it a holiday for remembering everyone that has fought to make the world a better place. Issues like post traumatic stress disorder affect a variety of people regardless of borders/nationality and it’s good to see that photography can help bring some veterans peace.

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Fujifilm Australia Does X-Pro 2 vs X-Pro 1

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Fujifilm AU assembled a great resource for understanding the differences between the Fujifilm X-Pro 2 and X-Pro 1 for people that really want to dive into the details. Also, Billy from the Fujiguys recently did an interview talking about the future of the X-Pro 2, where he discloses the headroom built into the X-Pro 2 for firmware improvements in the future and that the X-Pro 2 will not do 4k because it’s not designed to dissipate enough heat. Billy also says that the X-Pro 2 is considered a little on the large size by Japanese designers, which is amusing because many feel that it is finally about right.

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