Instax Square Promo Song and Additional Details

https://www.youtube.com/watch?v=cLI-TjFPdA8

Fujifilm released a new Instax Square promo today. It sounds like Instax Square will be a new printable format similar to polaroid, but it’s store based for now. They released a Japanese Promo video singing about it, which links to a site. Translated Youtube details below and translated links. Read More »

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Fujifilm X100F Manual

FujiAddict has a copy of the Fujifilm X100F manual available here. Enjoy your new cameras and if you order one please use our affiliate links to help support the site.

Fujifilm X100F B&H Photo / Amazon / Adorama

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Fujinon MK18-55 T2.9 Cine Lens Launch Coverage


While the Fujinon MK18-55 T2.9 Cine Lens isn’t overly interesting for X shooters yet, it’s place on the official Fujifilm X road map does open some interesting possibilities. Fujifilm is getting increasingly competitive in the DSLR style cinematography/documentry market with two fast well designed lenses that are comparatively affordable coming soon. Newsroom shooter and Cinema 5D were very impressed with this lens except for some distortion they found.

Unfortunately, here’s where the FUJINON MK18-55mm T2.9 exhibits its biggest weakness in this test, whereas the Zeiss really shines due in part to its different focal range. There is barrel distortion evident at wider angles of the FUJINON, which turns into pincushion distortion starting at 33mm. Like most photo zoom lenses, distortion is apparent, which can be a problem in situations where you have straight lines in the frame, such as in architectural images. We see a similar, slightly weaker distortion on the Canon EF-S 17-55mm F2.8 lens.

We wish the distortion on the FUJINON MK18-55mm T2.9 was less, but let’s be realistic: a lens with edge-to-edge sharpness at 4K resolution with minimal chromatic aberration and a lightweight design has to have some kind of tradeoff too.

Newsroom shooter Cinima 5D have some excellent technical coverage (Announcement/Hands-on & Footage/Technical Review) about this lens if you’re interested. Maybe the Fujifilm X-T2 will see internal Log by the time this lens is available in X-mount and some updated video features. If it does I might pick one up. We could also see a FS style camera from Fujifilm in the future since they are getting serious about video.

DPReview also has coverage of the new MK1-55mm. Their coverage is less technical, but still worth checking out if you like their style. You can find it here.

Fujinon MK 18-55 T2.9 B&H Photo/Adorama

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Fujifilm Announces X Acquire Officially

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will launch the tether shooting software “FUJIFILM X Acquire (here after X Acquire)” compatible with FUJIFILM GFX 50S (here after GFX 50S).
X Acquire will be available from the FUJIFILM website for free.

X Acquire is tethering software that allows users to connect GFX 50S to a Mac or PC via USB cable for direct transferring and saving of captured images onto the computer. Users can select file types for saving onto the memory card in the camera, and for transferring and saving onto the computer either in RAW or JPEG format. X Acquire is also compatible with tether shooting features of FUJIFILM X-T1 and FUJIFILM X-T2.

Software Download
X Acquire will be available from FUJIFILM website for free from February 28, 2017.
Mac OS X / macOS Sierra version
Windows version

GFX 50S will also be supported by the following tethering software with upgraded versions.

・ FUJIFILM Tether Shooting Plug-in PRO for Adobe® Photoshop® Lightroom® ( Windows / Mac )
・ FUJIFILM Tether Shooting Plug-in for Adobe® Photoshop® Lightroom® ( Windows / Mac )
・ FUJIFILM HS-V5 for Windows®

“FUJIFILM Tether Shooting Plug-in PRO for Adobe® Photoshop® Lightroom®” and “FUJIFILM Tether Shooting Plug-in for Adobe® Photoshop® Lightroom®” enable users to send tethered images directly to Lightroom. “FUJIFILM HS-V5 for Windows®” enables users to “capture”, “select”, and “organize” images as part of their workflow.

Via Fujifilm

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Fujifilm GFX 50S Shortages? Delay?


It’s unclear if Fujifilm is talking about shortages or a full blown delay, but “it is expected that this situation will be resolved after about 1 month.” doesn’t sound great.

Medium format mirrorless digital camera “FUJIFILM GFX 50S” and “Fujinon GF lens” Delivery notice
February 22, 2017
FUJIFILM Corporation

Dear customers,

Thank you for your continued patronage of Fujifilm products.

Since the release date of February 15th, since we received reservations that are far beyond our expectations, medium size mirrorless digital cameras “FUJIFILM GFX 50S”, “FUJINON GF LENSES” and special accessories are available for production We are in a situation where we can not catch up with orders.

Therefore, it may take days to deliver the product you ordered for a while.
I am sorry really for causing inconvenience to our customers.
We are working diligently to produce, and it is expected that this situation will be resolved after about 1 month.
Thank you for your understanding.

Via Fujifilm.jp

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2017 X Mount Lens Roadmap and CameraStoreTV


Valhalla, N.Y., February 22, 2017 –FUJIFILM North America Corporation today unveiled the latest development roadmap of interchangeable lenses for the X Series digital cameras. Since the introduction of the award-winning X Series line, Fujifilm has continued to develop the series by actively introducing new products and working to expand the lineup of FUJINON X Mount lenses to include a total of 24 lenses to date. The FUJIFILM X Series lineup has been praised by photographers for its advanced image quality and mobility.

New MK Series Cinema Lenses 
In response to increased demand from photographers, the ‘emerging’ cinematographer and the professional video production field for high-definition video, including 4K video, Fujifilm is developing X Mount versions of the all-new MK Series of cinema camera lenses. This development will enable users to record video with X Series cameras, taking advantage of the excellent mobility and operability, as well as unique color-reproduction technology to capture premium-quality video in an amazing array of colors. The lenses will be available by the end of 2017.

Telephoto Prime Lens and Ultra-Wide Angle Zoom Lens for Still Images
Fujifilm has continued to expand its lineup of X Mount lenses to include a wide range of focal lengths, from wide angle to ultra-telephoto. To further expand, there are now plans to develop a telephoto prime lens and an ultra-wide angle zoom lens in response to the growing needs of professional photographers and photography enthusiasts.

TheCameraStoreTV did a video on the Fujinon MK 18-55 T2.9 that they released today, but it was for E-mount. Now we know this lens will be coming to X-mount also in 2017. These look like excellent cinema lenses.

Fujinon MK 18-55 T2.9 B&H Photo/Adorama

via Fujifilm, Fujifilm 2

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