
Viltrox is teasing the new Viltrox AF 28mm f/4.5 XF for X-mount on Weibo. This lens will be quite compact and it will make a camera like the Fujifilm X-M5 even more portable.
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama

Fujinon GF Discounts
Fujinon GF80mm f/1.7 Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 110mm F 2 R LM WR Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 32-64mm f/4 R LM WR Save $500:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF45-100mm f/4 R LM OIS WR Save $500:
B&H Photo / Amazon /Adorama
Fujinon GF100-200mm f/5.6 R LM OIS WR Save $500:
B&H Photo / Amazon / Adorama

XF 16-55mmF2.8 R LM WR Save $100
B&H Photo / Amazon/ Adorama

B&H Photo currently has hundreds of deeply discounted deals as part of its Mega Deal Zone.
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There is a Laowa teaser on weibo for a 15mm Ultra wide periscope probe lens with 2x zoom. The lens is expected in Q2 of 2025 and should cover 15-30mm. Laowa claims they are the first zoom probe lens, but DZOFilm is also teasing an 18-28mm T8.0 lens on weibo. These new zoom probe lenses should be interesting for videographers to experiment with and the Laowa will likely come with native X Mount, but the DZOFilm might need to be adapted from a standard video mount.
via weibo

The Fujifilm X100 has been very hard to come across for a while now but B&H Photo has a few of them pretty reasonably priced. I have been considering the Fujifilm X100F for a while now and I would buy one at this price, but I should be getting a Fujifilm X100VI soon if the retails I am working with come through. I have always loved the Fujifilm X100 and X100S especially so any of the newer cameras would be able to satisfy my expectations. I personally do not think it is worth splurging for a marked-up X100V or X100VI, but I would highly recommend the X100F and X100T for the more price-sensitive buyer.
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
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Plus our owners’ groups
Fujifilm GFX Owners Group
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Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

7Artisan staggered the roll out of the 7Artisan AF27mm f/2.8 with the asian announcement coming first which we covered here. Now that is is announced in the US we have an Amazon listing and some reviews which you can check out before.
Main Features:
*APS-C 23mm (35mm Full-Frame Equivalent)
*210g Lightweight Design
*Metal Lens Body (5052 Aviation Aluminum)
*F1.8 Large Aperture
*0.3m Minimum Focusing Distance
*STM for Quiet and Fast AF
*Comes with a Lens Hood
Reviews/Previews/Hands-0n/etc…
Official Content