IBIS technology is nothing new, but Sony is using it to beat up on Fujifilm in a new way, winning at dynamic range and maybe detail too. There are other cameras that utilize IBIS to increase resolution and dynamic range on the market, but none punch quite as high as the Sony a7RIII and Photons to Photos has the data to back it up here and here. You can also read the numbers below.
| Camera Model ▾ | Maximum PDR | Low Light ISO | Low Light EV |
|---|---|---|---|
| Sony ILCE-7RM3(PSMS) | 12.97 | 15850 | 12.31 |
| FujiFilm GFX 50S | 11.90 | 7853 | 11.30 |
| Sony ILCE-7RM3 | 11.65 | 5787 | 10.85 |
| Nikon D850 | 11.63 | 41151 | 10.36 |
Of course, the Sony a7RIII is more an answer to the Nikon D850 than an attack on the Fujifilm GFX 50S, but it does expose a weakness in Fujifilm’s current line up. The lack of designing for the implementation of IBIS could prevent Fujifilm cameras from utilizing features like pixel shift in the future, which could be performed more rapidly as camera technology improves. Currently, pixel shift technology is only useful for landscapes without motion and studio work where there is no motion for 60 seconds, but this will get better in future cameras.
I have discussed how Fujifilm could implement IBIS in a future camera before, but now I believe if they want to utilize a technology like this that their only option will be to move to a square sensor. the use of a square APS-C sensor should give Fujifilm the space inside the mount that they will need to implement IBIS technology as well as pixel shift in a future camera. The gains are definitely worth the R&D costs if you ask anyone that has used an IBIS camera before and with manual lenses becoming very popular again the technology is a huge benefit.
Fujifilm made big gains in 2017 and has been recognized on a lot of legitimate and not so legitimate click bait lists rounding out the year, but they can’t get complacent. I can’t wait to see what 2018 brings and I hope that all the competition out there continues to bring out the best from every camera company. Simply refreshing a camera doesn’t cut it anymore with so many great choices out there.
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Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Sony a7RIII: B&H Photo / Amazon / Adorama
Nikon D850: B&H Photo / Amazon / Adorama
via SonyAddict
