New Manufacturing Facility to be Built at Toyama Chemical, a Fujifilm Company


Production of Liposome Drugs Utilizing Proprietary Technologies Including Anti-Cancer Agent FF-10832
New Manufacturing Facility to be Built at Toyama Chemical, a Fujifilm Company
Advanced production system utilizing cutting edge ICT technologies to be adopted, company to invest approximately 4 billion yen

FUJIFILM Corporation (President: Kenji Sukeno) will invest approximately 4 billion yen in the pharmaceutical production site of its group company, Toyama Chemical Co., Ltd. (President: Junji Okada), to build a new manufacturing facility. At the facility, the company plans to manufacture liposome drugs utilizing proprietary technologies such as its anti-cancer agent FF-10832 for the use of clinical trials and commercial marketing. Construction of the new facility will begin in September 2018, and the facility is scheduled to begin operations in February 2020.

Liposome drugs contain drugs in artificially constructed vesicles made from the same organic phospholipids that make up cell and bio membranes. Currently, Fujifilm is harnessing its advanced nano-dispersion technology, analysis technology, and process technology cultivated through the photographic film business to promote the research and development of liposome drugs that efficiently deliver drugs to the affected area and enhance efficacy. In particular, with its anti-cancer agent FF-10832, which encapsulates a marketed drug * in liposomes with a uniform size of approximately 80nm, the experiments on mice demonstrated increased stability of the agent within the blood, increased concentration of the agent within the tumor, and facilitating its release in the tumor, and a pharmacological benefit exceeded significantly compared to the marketed drug *not formulated with liposome when FF-10832 was administered at a lower dose amounting to 1/60th of the marketed drug. The company is working towards the start of Phase I clinical trials in the U.S. this year. The company is also conducting research and development aiming for the early start of clinical trials on liposome drugs other than FF-10832. Read More »

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DPReview: Fujifilm Jun Watanabe Interviewed – IBIS Works “using both hardware and software”

Jun Watanabe is the Manager of Product Planning in the Sales & Marketing group of the Optical Device & Electronic Imaging Products Division at Fujifilm. - Image By DPReview

Jun Watanabe is the Manager of Product Planning in the Sales & Marketing group of the Optical Device & Electronic Imaging Products Division at Fujifilm. – Image By DPReview

Fujifilm has finally come completely clean about their IBIS system after vaguely answering questions about how it works across multiple interviews. Back in September, I explained how IBIS on X-mount might work and it turns out Fujifilm does indeed use some software correction in their IBIS system. To be clear this is perfectly fine and Sony does the same thing. I am pretty sure that outside of m43 (m43 does manipulation too, but it’s to reduce the size of some lenses) it is impossible to do IBIS without some software correction or an oversized mount with oversized lenses.

“We have spent the past two or three years developing a system where using both hardware and software, we can cover [the necessary] imaging circle. The most important thing is precision. Because a sensor with IBIS is a floating device, it has to be perfectly centered and perfectly flat. We had already achieved a sensor flatness tolerance down to an order of microns, but the challenge was to maintain this precision with IBIS.”

DPReview’s interview with Jun Watanabe covers a few more new areas that I will highlight below, but I am extremely happy that Fujifilm came clean before launch because I had some testing planned to show their software corrections. This is also likely why the Fujifilm X-T3 is still rumored to not have IBIS beyond the large IBIS size.

  • The most effective IBIS lens is the Fujinon 35mm f/1.4 XF R
  • IBIS and in body F-Log were top requests by videographers when designing the Fuji X-H1
  • Positive feedback on ETERNA and 200Mb/s internal recording
  • “Best solution for quick, high-quality video capture”
  • “Velvia is tuned to give you colors as you remembered them. More vivid blue skies, for example. Eterna is tuned in the opposite direction, for moderate saturation, with more cyan and green bias.”
  • Can’t include Zebra because of hardware constraints.
  • 8-bit with ETERNA is a better shortcut than 10-bit in Fujifilm’s opinion
  • Camera for Videographers and Photographers
  • Autofocus in low light and subject tracking improves
  • Added flicker reduction and dynamic range priority, etc…
  • “Minimum low light AF response has been improved from 0.5EV to -1EV”
  • “New phase-detection autofocus algorithm and parallel data processing”
  • “The X-H1 has the same processor as the X-T2 but the algorithms are new”
  • “A single autofocus point in the X-T2 was divided into 5 zones. In the X-H1, this has been increased to 20 zones.”
  • “Data from each zone is processed in three ways, for horizontal detail, vertical detail, and fine, natural detail like foliage or a bird’s feathers.”
  • “We’ve also achieved phase-detection performance down to F11, which means that phase-detection autofocus will be possible with our 100-400mm lens in combination with a 2X teleconverter, with a much higher hit-rate compared to the X-T2.”
  • Still, lenses will remain the same but, sounds like more MK lenses to come.
  • “Professionals are generally more accepting of larger cameras, and [compared to DSLRs] the X-H1 isn’t that big.”
  • Making it larger made it easier to cool
  • Fujifilm is trying to attract DSLR users by adopting a lot of the GFX features meant to help transitions.

Fujifilm is doing a lot right with their cameras today and they seem to have something for everyone, but if you are looking at the Fujifilm X-H1 for photography chances are most of the improvements will come to the Fujifilm X-T2 soon. Fujifilm doesn’t have a history of artificially limiting cameras the way other manufacturers do and I doubt they will start now. Granted we might have to wait until just before Photokina and the release of the Fujifilm X-T3, but I am sure that most of the AF and low light focusing improvements you see above will come to the Fujifilm X-T2 via firmware update along with internal F-log. In fact, I wouldn’t be surprised if that ends up being the next “rumor” spun up by other sites since it is a safe bet.

The Fujifilm X-T3 will be the real leap in image quality that photographers are looking for in an upgrade from the X-T2, while the Fujifilm X-H1 delivers the IBIS performance needed by a few and wanted by many. Given enough time all Fujifilm cameras might have IBIS, but Fujifilm is very much a company that tries to represent the needs of all photographers instead of just adopting mass market trends so hopefully, they will always have a professional non-IBIS camera available for those that want one. Some photographers like myself understand the drawbacks of IBIS from an engineering perspective and we would rather own cameras without the feature, but I am always willing to be convinced otherwise.

IBIS technology today is very good, but it should be optional and even Panasonic has acknowledged that by releasing the Panasonic GH5S. Fujifilm is being very deliberate in their marketing strategy and has even pivoted a little over the past few days of interviews. I have no doubt Fujifilm will continue to do right by their fans and it’s partially or why running this site is so enjoyable and why the FujiAddict base keeps rapidly growing.

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X-H1 Camera: B&H Photo / Amazon / Adorama
X-H1 Body with Battery Grip Kit: B&H Photo / Amazon / Adorama
VPB-XH1 Vertical Power Booster Grip: B&H Photo / Amazon / Adorama

 

 

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The Fujifilm X-H1 Development Story Continues With The Camera Body


Fujifilm released their third development story today and it’s probably the area of least change. In X-H1 Development Story #3 -Camera Body- Fujifilm elaborates on the weather sealing and new coating on the Fujifilm X-H1. The Fujifilm X-H1 seems to be sealed in much the same way that the X-T2 and X-Pro2 were sealed, but the X-H1 requires more seals because it has more buttons.

“The X-H1 camera body can be described as simple as weather resistant structure, but the designing process is not so simple. The assembly process is not so simple either. It has total of 68 sealing points on the body alone, and additional 26 sealing points for the battery grip.

For your reference, the number of sealing points is 61 for X-Pro2 and 63 for X-T2. Just by comparing these numbers, you can see that the X-H1 required more work. There are more buttons on the X-H1.”

Unlike Part #1 and Part #2 when the differences were pretty apparent and useful the only somewhat significant difference pointed out here is the new scratch-resistant coating, which doesn’t really do anything to affect the performance of the camera. The previous coating was already very durable and the new coating is appreciated, but not a selling point. You still need to treat your camera with care.

“The scratch resistance of the coating is measured in H. Previous X Series models are 4H, which is very durable already. The value is same as that of automobile body coating. The X-H1 achieves 8H scratch resistance. This is as tough as a coating can get. The X-H1 is not only more robust with the frame and camera structure, but also with the exterior coating.

It does not mean that you can treat the camera poorly. You should treat the camera with care just as before.”

Fujifilm tests their cameras extensively, but nothing beats real world use and it’s where the X-Photographers shines for Fujifilm R&D. Fujifilm always hands out lots of their flagship cameras to their X-Photographers for testing at the extremes before launch and many push their cameras to the breaking point during this period of time. Years ago someone took it a bit too far with an X-Pro2 and it ended up in Fujifilm marketing materials.

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X-H1 Camera: B&H Photo / Amazon / Adorama
X-H1 Body with Battery Grip Kit: B&H Photo / Amazon / Adorama
VPB-XH1 Vertical Power Booster Grip: B&H Photo / Amazon / Adorama

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Kevin Mullins Colour, Black & White Edits, and Fujifilm X-H1

Kevin Mullins publishes a lot of useful Fujifilm centric videos to help photographers improve their photography and editing, but if his style isn’t for you then he might help you gain a new perspective. It’s interesting that he chooses to modify the Adobe standard profile manually for his color photos instead of using the Fujifilm Film simulation profiles to get the Fujifilm color look in his colour edits video above, but chooses to use them in his monochrome edits video below.

Grab of Kevin Mullins Color Settings

Screen Capture of Kevin Mullins HSL Settings

His very particular editing style is one that I find a bit alien myself because I try to streamline my editing as much as possible and find myself shooting more frames in recent years, so his editing style wouldn’t really work for me, but I will try to learn something from these videos. I really like Adobe’s default Fujifilm color profiles and I am glad many other companies are now building official profiles that match Fujifilm’s film simulation because it helps me to get a better idea of my starting point when I incorporating them into my initial edits to pare down my photos for additional editing attention later. Syncing edits helps somewhat, but not for most of what I shoot.

Kevin also released his opinion on the Fujifilm X-H1 and it somewhat mirrors my own. I am very happy with the Fujifilm X-T2 and I do not think the Fuji X-H1 is for me, but I am going to give it a try when it ships March 1st. Fujifilm might convince me otherwise, but in my estimation, the Fujifilm X-T2 and X-Pro2 are just as capable as the X-H1, unless you want to shoot video.

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X-H1 Camera: B&H Photo / Amazon / Adorama
X-H1 Body with Battery Grip Kit: B&H Photo / Amazon / Adorama
VPB-XH1 Vertical Power Booster Grip: B&H Photo / Amazon / Adorama

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Cinema 5D: Jun Watanabe Interview, Fujifilm X-H1 Exploded, and Additional Fuji X-H1 Coverage

Cinema 5D has an interesting interview with Fujifilm Manager Jun Watanabe in Japanese. You can read some of the interview below, but watch the video if you want the details. It covers the Fujifilm X-H1 launch and what features might make their way down to the Fujifilm X-T2.

  • Fujifilm now says the Fujifilm X-T2 is for “high amateurs”
  • The Fujifilm X-H1 is for “professionals” shooting video and photos
  • X-H1 AF has been improved for Sports
  • They are targeting small low budget crews for Video
  • ETERNA was developed because other Simulations were “too brilliant for extended viewing” which probably means saturated for film use.
  • ETERNA has less color and smoother shadow tones.
  • 8-bit was used because of technology and cost concerns
  • The F-Log ETERNA LUT can be used for the X-H1( and X-T2)
  • F-Log is being considered for a future Fujifilm X-T2 firmware update(which will make using ETERNA easier).

I know a few Fujifilm X Photographers that vehemently disagree with Fujifilm’s statements about the X-T2 being a high amateur camera compared to the X-H1. Will They Fujifilm X-T3 be the new “professional camera” when they release it with a new sensor and improved video, with the Fuji X-H1 religated to high ametures later this year? Fujifilm needs to clean up their messaging some.


ephotozine published the first exploded view of the Fujifilm X-H1 with some additional photos of the circuitry on their site if you’re interested in taking a look inside. Every time a camera comes out someone gets a look grab of one of these shots, because they are very interesting to look at, but not overly informative.

keithwee – Comparing Eterna and other Film simulations.

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Fujifilm X-H1 News, Rumors, and Collaboration
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X-H1 Camera: B&H Photo / Amazon / Adorama
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Fujifilm GFX 50S: Really Right Stuff Finally Creates A Great L-Plate For The GFX

 


Lance Gerber informed the Fujifilm GFX Owners Group today that Really Right Stuff’s latest L-Plate design works perfectly, allowing full access to the GFX battery and ports. He was also kind enough to share some quick picks with us of the battery access so check out his Instagram and follow him if you like what you see.

Really Right Stuff has been trying to get their Fujifilm GFX 50S L-Plate right for a while now and it’s good to see they finally nailed it and customers like Lancer are happy. The RRS L-Plate can be ordered directly from RRS or from B&H Photo.

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