LUMINAR 2018 4-DAY FLASH SALE: Best Price Yet


LUMINAR 2018 4-DAY FLASH SALE OFFER INFORMATION
Get Luminar 2018 for the lowest price ever!

New users can purchase Luminar 2018 for $49 (instead of $69).

Current users of Luminar 2017 can upgrade for $39 (instead of $49).

OFFER AVAILABILITY: Thursday, July 19 – Sunday, July 22

Get your copy now

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B&H Photo Discounted Fujifilm X-T2 HDR Bundle


You can save $615 on B&H Photo’s Fujifilm X-T2 HDR bundle to celebrate the launch of the Fujinon XF 8-16mm f/2.8 R LM WRFujinon XF 200mm f/2 OIS WR Lens w XF 1.4x TC F2 WR and upcoming Fujifilm X-T3. They are still the only retailer with these lenses for preorder so grab them while you can. You can find our launch coverage here.

The Fujifilm X-T2 HDR Bundle Includes:

XF 8-16mm f/2.8 R LM WR: B&H Photo / Amazon / Adorama
XF 200mm f/2 OIS WR w XF 1.4x TC F2 WR: B&H Photo / Amazon / Adorama

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Venus Optics Revolutionary Macro Teaser Laowa 24mm f/14 Coming Soon

Venus Optics is teasing a new “revolutionary macro tool” the Laowa 24mm f/14. Make sure you check their site frequently because they will start their presale at $1 today. This is a very interesting marketing tactic.

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Fujifilm to Boost Its Lens Production Capacity


Fujifilm to boost its production capacity for interchangeable lenses
Addressing the ever-increasing demand for mirrorless digital cameras
Production Capacity to increase 70% by 2020

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will substantially reinforce its production capacity for interchangeable lenses in response to a growing demand for mirrorless digital cameras. Additional production facilities will be set up at the Taiwa Factory of FUJIFILM Optics Co., Ltd. (“FFOP”), a subsidiary for producing cameras and lenses in Japan. The new facilities will go operational in stages starting in September 2018. This expansion will boost the production capacity by approx. 70% in 2020, when all of the new facilities go fully operational.

Fujifilm entered into the mirrorless digital camera market in 2012 and continued to expand the lineup of the X Series of highly maneuverable APS-C mirrorless digital cameras. In March 2017, the company introduced the FUJIFILM GFX 50S ( “GFX 50S”), a medium-format mirrorless digital camera featuring a large sensor 1.7 times the area of a 35mm full-size sensor. Its superior image quality based on Fujifilm unique color reproduction technology, elegant design and outstanding operability have given the camera a strong reputation from professional photographers and photo enthusiasts. Tapping into the optical technologies nurtured through the production of FUJINON lenses, widely used in the broadcasting and cinematography industries, Fujifilm has worked on developing interchangeable lenses with excellent descriptive performance. The current lineup of interchangeable lenses includes 36 models, with sales expanding at the rate of over 20% per annum. Read More »

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Fujifilm Roadmap, XF8-16mm and XF200mm Information Leaked: Updated


Additional Lens Information leaked a little early from China and Nokishita caught it before it was taken down. I will try to post the translations below shortly.

XF lens press release is posted on China official website (currently deleted)

XF 200mm f/2 w 1.4x Teleconverter – £5,399 ($7,011 USD)
XF 8-16mm f/2.8 – £1,799 ($2,336 USD)

XF8-16mmf2.8 R LM WR
13 Group 20 sheets
minimum 25cm, 0.1 x
φ 88mm × 121.5 mm
805g
XF200mmf2 R LM OIS WR
14 groups 19 sheets, shortest 1.8 m
0.12 x
filter diameter 105mm, φ 122mm × 205.5 mm
2265g
XF1.4x TC F2 WR
4 groups 7 sheets
φ 58mm × 15mm
130g

Fujifilm introduces the latest development roadmap for X-mount lenses, further expanding the lineup of high-performance lenses
2018-07-19

Fujifilm honors the latest development roadmap for X-series reversible digital camera interchangeable lenses.The latest roadmap covers three new additions to the lineup. The basic specifications of the lens, namely the wide-angle portable fixed-focus lens, the constant F4 standard zoom lens and the large aperture 33mmF1.0 fixed-focus lens.

<Add to the lens of the development roadmap>
1. “XF16mmF2.8 R WR” portable fixed focus lens
This compact wide-angle lens has a focal length of 24mm in 35mm format and a maximum aperture of F2.8, making it ideal for landscape photography and travel photography. It is juxtaposed with the released “XF23mmF2 R WR”, “XF35mmF2 R WR” and “XF50mmF2 R WR”

The fixed focus lens group satisfies the need for wide-angle to medium-range focal length.
2. “XF16-80mmF4 R LM OIS WR” standard zoom lens. This lens has a 5x zoom range, equivalent to 24-120mm in the 35mm format, while maintaining a constant maximum aperture of F4.0.
 Its wide focus.

The range of distances makes it a versatile lens that can meet the needs of various shooting scenes.
3. “XF33mmF1 R WR” large aperture fixed focus lens. This large aperture lens is expected to be the industry’s first lens to be used in a non-reflex camera with a maximum aperture of F1.0 and AF (autofocus).

Fujifilm will continue to fully expand the XF lens lineup to cover a wider range of shooting and meet a variety of photography needs.

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Fujifilm XF10 Launch Coverage


Fujifilm XF10: B&H Photo / Amazon / Adorama

Preorders have already started at B&H Photo

Official Information
Press Release
Product Page
Product Catalogue
Sample Images

Hands-on/Reviews
ivanjoshualoh –XF10. Big Capabilities Compact Camera.
keithwee –A user’s review of the Fujifilm XF10, the pocketable love.

Videos

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