Fujifilm Photography News and Rumors

The Imaging Solutions segment recorded revenue of 383.0 billion yen, up 12.1% year-on-year. Operating income totaled 56.0 billion yen, up 52.0% from the previous fiscal year.

In the photo imaging business, sales were strong, particularly in Europe and the U.S., for instant photo systems such as the instax series and instax films. The sales volume of instax series totaled 7.7 million units, exceeding the previous target of 7.5 million units. The newly released instax SHARE SP-3, a smartphone printer that employs a square format, offers a new photo printing method that will boost demand among smartphone users. Wall Decor, Photobook and other value-added printing businesses also enjoyed solid sales.

In the electronic imaging business, revenue significantly increased on strong sales of mirrorless digital camera X Series, including the FUJIFILM X-A5 , which was launched in February 2018, the FUJIFILM X-H1, which was launched in March 2018, and the FUJIFILM GFX 50S, a medium format mirrorless digital camera equipped with a large sized sensor, as well as their accompanying interchangeable lenses. Professional photographers and camera enthusiasts have given high praise to our proprietary technology, which produces impressive depictions reproducing brilliant colors that remain vivid in people’s memories, and the extensive line-up of 36 lenses.

In the optical device business, sales increased, reflecting the strong performance of various industrial-use lenses such as those for vehicle cameras and projectors. The MK lens was also launched, offering a new series of cinema camera lenses designed for the expanding market of video recording for online videos and so on. Its profitability largely improved.

In the Imaging Solutions segment, sales rose and operating income significantly increased year-on-year due to a significant rise in electronic imaging sales combined with strong sales in other businesses.

In photo imaging business, Fujifilm aims to expand income further by expanding sales of instant photo systems including instant camera instax and instax films in emerging countries in addition to in Europe and the U.S., where the sales of the previous fiscal year were favorable.

Optical device and electronic imaging business will seek to improve profitability dramatically by placing a greater focus on strong-growth areas with high added value, such as fast-growing high-end mirrorless cameras and 4K, 8K-compatible broadcast camera lenses.

via Fujifilm Holding