Fujifilm Has Announced a 45-100mm F4 G-Mount Zoom Lens Spotted and More


Nokishita has found overseas articles titled Fujifilm has announced a 45-100mm F4 G-mount zoom lens that are not published yet so we should see this lens very soon. We will see a lot about Fujifilm announcements in the coming days/weeks so stay tuned.

There is also a Fujifilm event scheduled for February 4th where we should see the announcement of the Fujifilm X-T4 and Fujifilm X100V. The Fujinon GF 45-100mm f/4 R LM OIS WR might also be announced at the February event.

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via Nokishita

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Fujifilm X-Pro3 Sales Jump at Map Camera to #1 For December 2019


The Fujifilm X-Pro3 has been picking up momentum slowly as photographers fall in love with the camera. Fujifilm even released a 1.5 hour documentary talking about how X-Pro3 fits Fujifilm’s design philosophy. Map Camera reported only ok sales for the X-Pro3 at launch, which put it in 8th for November, but after the release of the Dura Coating cameras in December sales picked up, which made the X-Pro3 their top seller for December 2019.

1st place: Fujifilm X-Pro3
2nd place: Nikon Z50
3rd place: Sony α7 III
4th place: Fujifilm X-T30
5th place: Fujifilm X-T3
6th place: Sony α7R IV
7th place: Sigma fp
8th place: Sony α6600
9th: Sony RX100 VII
10th: Olympus OM-D E-M5 Mark III

Dura Black is currently a very popular color/coating for the X-Pro3, which was enough to push it to the top of Map Camera’s rankings. The Fujifilm X-T30 and X-T3 also continue to sell very well.

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Fujifilm X-Pro3 (Pick Your Trim): B&H Photo / Amazon / Adorama

via DC.Watch

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Fujifilm Holdings “CDP Climate Change A List” Certified


Fujifilm Holdings “CDP Climate Change A List” Certified
Top ranking in internationally influential company research
Fujifilm Holdings Co., Ltd. (President: Kenji Sukeno) was first certified in the CDP * 1  Climate Change A List , the highest-rated company survey on climate change measures with international influence . Of the more than 8,000 companies surveyed, 179 companies worldwide were certified on the CDP Climate Change A List, and 38 companies in Japan.

CDP is investigating corporate climate change on behalf of major institutional investors with global assets of US $ 96 trillion, and the results of this survey are indicators of ESG (environmental, social, governance) investment and It is also used for environmental assessment of the world’s leading socially responsible investment index (SRI Index). In 2017, we were certified as a “CDP Water A List” in a survey on water resources management conducted by CDP.

Fujifilm Holdings has been actively promoting climate change countermeasures based on the concept that “environmental consideration and environmental preservation are the foundation of the company” from the beginning. In CSR plan that targets the 2030 fiscal year “Sustainable Value Plan (Sustainable Value Plan) 2030” ( “SVP2030”), “Fuji CO of the entire life cycle of the product by the film group 2 emission reduction” and “CO 2 reduction effect Contribution to reducing CO 2 emissions throughout society by having customers use our high-quality products and services . ”

<Climate change initiatives>
Reduce CO 2 emissions throughout the product life cycle from raw material procurement to manufacturing, transportation, use and disposal

  • “CO of the entire lifecycle of their products 2030 fiscal numerical targets SVP2030 2 sets the 2013 fiscal 30% reduce emissions.” This goal is certified as an international initiative “Science Based Targets (SBT) Initiative” * 2 .
  • 2018 fiscal year, such as promoting efficient energy use in the “production” stage of the product life cycle, CO 2 significantly reduce emissions. 22% reduction compared to FY2013.
  • In January 2019, the goal of introducing renewable energy was to “ convert 50% of purchased power to renewable energy in FY2030 and convert all purchased power to renewable energy in FY2050, and use hydrogen fuel as the fuel for the private power generation system. We aim to achieve zero CO 2 emissions with all the energy we use by adopting new technologies such as conversion . ” Promote the introduction of renewable energies such as solar power and wind power globally.
  • In April 2019, the international initiative “RE100” which aims to be a 100% renewable energy power to be used in business activities * 3 affiliated to. Through RE100 membership, we will present our approach to decarbonization to society and lead the realization of a decarbonized society.

Contribute to society-wide reduction of CO 2 emissions by having customers use our products and services that are highly effective in reducing CO 2

  • “CO of society as a whole in the 2030 fiscal year as numerical targets for SVP2030 2 set the emissions contribute to reducing 50 million tons.” CO discharged the entire lifecycle of their products from 2017 set the present target 2030 fiscal 2 CO in cumulative amount equal or higher level of social discharging 2 aims to reduce emissions.
  • In order to accelerate this initiative, the Fujifilm Group “Green Value Products” certification system was introduced in FY2018 to certify products and services that meet certain standards regarding environmental considerations for society as a whole. Promote the creation of environmentally conscious products by clarifying the environmental value from the life cycle perspective of products through evaluations based on their uses and characteristics.

The Fujifilm Group will continue to proactively work on solving climate change issues and promote information disclosure through CDP and other means to contribute to the realization of a sustainable society.

* 1 An international non-profit that works with more than 525 institutional investors with assets of $ 96 trillion to help companies disclose and manage environmental impacts in the areas of climate change, water and forests. Organization (Headquarters: London).

* 2 In September 2014, CDP and the World Goal were promoted to promote greenhouse gas emission reduction targets based on scientific evidence to keep global temperature rise below 2 ° C compared to before the Industrial Revolution. Established by the Resource Research Institute (WRI), the World Wildlife Fund (WWF), and the United Nations Global Compact.

* 3 An initiative operated by the international NPO The Climate Group, which promotes measures against climate change, in partnership with CDP. It is made up of companies that aim to use 100% renewable energy for their business activities.

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Madagascar In The Frame

‘Madagascar in the frame’: WaterAid and Fujifilm partnership brings to life the impact of clean water and sanitation to people’s lives

WaterAid and longstanding partner Fujifilm have teamed up to bring to life the stories of two communities in Madagascar and highlight the enormous impact of water and sanitation on their lives.

Award-winning photographer and Fujifilm X-Photographer Saraya Cortaville joined WaterAid Voices from the Field Officer Ernest Randriarimalala to capture beautiful images on Fujifilm’s award-winning X-T3 digital camera from the two communities of Tsarafangitra, where WaterAid has worked to bring clean water and decent toilets, and Ambohimanatrika, where the charity will work this winter.

Children from the communities in Manjakandriana, just east of the capital Antananarivo, were also given instax instant photography cameras so they had the opportunity to tell their own stories, showing  a unique insight into life through the children’s eyes. Read More »

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Laowa 4mm f/2.8 Fisheye Now Available


The Laowa 4mm f/2.8 Fisheye that we first announced here can now be ordered from Venus Optics

Featuring a one-of-a-kind 210° field of view, Laowa 4mm f/2.8 fisheye lens can create a circular fisheye perspective on Fuji X, Sony E, EOS-M) and MFT cameras. Photographers can create a 360° full panorama image with a minimum of 2-3 shots. The lens weight only 4.8 oz (135 g) which makes it extremely portable and allows photographers to have creative shots anywhere, anytime. The lens can also be mounted on DJI Inspire X5 cameras for creating a unique perspective you have never seen before.  *Handgrip may appear in the images when used with some cameras. 

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New Affordable Zonlai Square Hoods

Zonlai released a teaser for their new affordable Leica style square lens hoods which look really nice and feature Fujifilm cameras. The hoods attach via filter threads so the 49mm hood designed for the Zonlai 35mm f/1.6 should fit on the Fujinon XF 16mm f2.8 R WR, while the 46mm that is designed for the Zonlai 22mm f/1.8 should fit on the Fujinon XF 50mm f2 R WR.

The 49mm square hood could also fit the Fujifilm X100 line of cameras with the standard adapter. I imagine this combination will be very popular.

The hoods should be available soon on Amazon for around $25 when they become available in the US

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