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New Fujifilm X-T4 NP-W235 Battery Registered

By Louis Ferreira | Published: February 5, 2020

It looks like Fujifilm has listened and will be releasing a new battery with the Fujifilm X-T4 the NP-W235 Battery. We will know more soon so stay tuned.

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via Nokishita

Posted in Fujifilm X-T4| Tagged Fuji Rumors, Fuji X-T4, Fuji X100V, Fuji XT4, Fujifilm, Fujifilm Rumors, Fujifilm X-T4, Fujifilm X100, Fujifilm X100V, Fujifilm XT4, FujifilmRumors, Fujirumors, X-T4, XT4| Leave a comment

Controversy: Fujifilm Removes X100V Marketing Video Due to Criticism of Street Shooting Style/Photos

By Louis Ferreira | Published: February 5, 2020

Fujifilm X100V: B&H Photo / Amazon / Adorama

The launch of the Fujifilm X100V went well yesterday with at the X Summit, but after the event concluded we covered the launch of the X100V in a traditional way with a mix of links to independent reviewers and Fujifilm promotional material. Apparently that aspect of the X100V launch did not go as smoothly as expected with Fujifilm issuing an official apology which you can read below.

The apology below is for a video “My Milestone” -Tatsuo Suzuki which Fujifilm tried to wipe from the internet because some complained about it making the X100V seem like a camera for voyeurs, while others went further and voiced their disgust or even fear of the photographer’s style. The comments haven’t been one-sided though as many were furious that Fujifilm removed the video and brought up photographers like Bruce Gideon that have very in your face style. Different regions of the world also had very different reactions.

I have to say I am disappointed in Fujifilm for not standing behind the street photography community. There are many ways to shoot street and many of the best have had to suffer a punch in the face or nasty words to capture the moment and any camera that makes this kind of battery/assault less likely to happen should be a welcome one.

Fujifilm Statement
Discontinuation of digital camera “FUJIFILM X100V”
promotion video distribution
February 5, 2020
In the “FUJIFILM X100V” promotion site, deeply you that the videos offensive to our audience has been published I would like to apologize. The distribution of the promotion video has been suspended today .
We sincerely accept the many opinions and suggestions we have received, and will strive to prevent this from happening in the future. Subsequently, the splendor of the photo to many people was just caught with the empathy we will work so that.

Update: Video Below

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https://www.youtube.com/watch?v=Wy2YzUvHDq0&feature=youtu.be

Posted in Fuji X100, Fujifilm X100V| Tagged Fuji Rumors, Fuji X100F, Fuji X100V, Fuji X200, Fujifilm, Fujifilm Rumors, Fujifilm X100F, Fujifilm X100V, Fujifilm X200, FujifilmRumors, Fujirumors, Street, Street Shooting, X100F, X100V, X200| Leave a comment

Fujifilm Donates 110 Million Yen in Equipment to Help Fight Coronavirus

By Louis Ferreira | Published: February 5, 2020

About support of new coronavirus measures in China
February 5, 2020

I would like to express my sincere condolences to those affected by the new coronavirus in Wuhan, China.

Fujifilm Holdings Co., Ltd. (President: Kenji Sukeno) has been working with Fuji Xerox Co., Ltd. to provide support for new coronavirus countermeasures in China. We will donate equipment and supplies worth about RMB 7 million (approximately 110 million yen in Japanese yen), such as printers that can be used at medical sites. In addition, as usual, in addition to responding to customer inquiries 24 hours a day, we will also provide quick medical equipment installation and maintenance services.

We will continue to support medical sites in Wuhan and other regions in China, and support those affected by the entire Fujifilm Group.

Posted in Press releases| Tagged Coronavirus, Donate| Leave a comment

Fujifilm X-T4 Coming February 25/26 at Midnight EST – Join FujiAddict For Our LiveBlog

By Louis Ferreira | Published: February 4, 2020

Fujifilm confirmed that the Fujifilm X-T4 will be announced on February 26 at 2:00 PM Toyko earlier today during the X Summit. You can see what time the announcement is in your timezone below or just add it to your calendar using the button below. Don’t forget to set a reminder and join us for the announcement on February 26.

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Fujifilm X100V Now Available For Preorder and Reviews/Previews/More

By Louis Ferreira | Published: February 4, 2020

Fujifilm X100V: B&H Photo / Amazon / Adorama

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IVAN Joshua Loh – Say Hello to X100V
thephoblographer – First Impressions: Fujifilm X100V (This is Probably the Perfect X100)
jonasraskphotography – Fujifilm X100V first look preview – The desert island camera
DPReview – Fujifilm X100V initial review: The most capable fixed-lens compact camera, ever
adriancmurray – Three Weeks With X100V

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Fujifilm X Summit Coverage Starts Now: Watch or Refresh Frequently For Updates – Finished

By Louis Ferreira | Published: February 4, 2020

Fujifilm X100V: B&H Photo / Amazon / Adorama

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LIVE BLOG: Catch up or read about X Summit below:

GFX System

Starting
FPS Lounge at Fujifilm house of photography
Starting with GFX
GF 80mm f/1.7 designed for portraits that is very sharp with great bokeh
Difficult to say if the 110mm compared to 80mm is better
GF 80mm 20% smaller than 110mm
GF 30mm f/3.5 best for landscape photography
Real size mockups but the pros like the way they feel even though they are not weighted accurately
GFX getting new features via firmware to make smaller than 3.7u pitch control
400MP coming to GFX100!

X System

Sounds like new roadmap coming today
XF50mm f/1.0 coming this year
XF50mm will be worlds fastest lens with AF
Early working product sample there
Only working with CDAF at this time
Passing it around the room
77mm front filter thread
3 more lenses coming by the end of the year

X100V

Fifth-generation X100
New Lens New VF, New Screen, New Simulation, New Aluminium body
New 23mm f/2.0 Lens increases resolution and is designed for the X-Trans 26MP sensor, but same size as the old lens
Flip screen is very thin
Weather-resistant
Pull up ISO dial like X-Pro
New Eterna and Classic Negative
4k 30p
Aluminum Body with new multi-process arci forming that gives it a very sharp edge
Black is now a deep black
LCD sits flat thanks to engineers and it is fully integrated with the body
8 direction Joystiq instead of buttons
No one should complain about a tilt screen that you can ignore
$1,399 for both colors
Silver end of the month and Black in February
450 Shot battery life is an improvement over the old
Dodged a question about how the ring that makes the camera weather-sealed should be included
Now saying they didn’t include the weather-resistant ring because it makes the lens a little bigger
AF is like X-T3/X-Pro3