TTArtisan Magnetic LED Light Film Canister Announced

By Louis Ferreira | Published: August 6, 2024

TTArtisan announced a new film canister magnetic LED light that can be purchased as a single unit or a pack of 10.

  • Classic 135 film appearance
  • Magnetic cold shoe mount for quick and easy camera attachment
  • 3 Color temperatures: 6000K/4500K/3000K
  • CRI95+ ensures accurate color rendering
  • 45-minute charge provides a battery life of approx. 80-160 minutes
  • Lanyard hole design for easy carrying
  • Price: $70 for 10 pieces ($7 per piece)
  • Additional information:

Specification

Name MINI LED Light Power 0.5W
Color Temperature(±200K) 3000/4500/6000K Voltage 3.7V
Color Rendering Index CRI 95+ Capacity 300mAh
Angle Around 100° Charging Time Around 45 min
Distance Around 3 meters Charging Type-C
Luminance 250Lm Battery Life Around 80~160 min
LED Qty 15 Weight 20 gram (without Mount)
Size 2.9*4.4cm Material PC+ABS

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Godox AD600Pro II Announced

By Louis Ferreira | Published: August 5, 2024


Godox AD600Pro II: B&H Photo / Amazon / Adorama

Superior Experience & Reliable Performance
The time has come for Godox to improve one of its most popular flashes by introducing the AD600Pro II All-in-One Outdoor Flash. Designed to enhance your workflow, the long-awaited successor to the AD600Pro provides one-tap sync functionality with the brand’s separately available X3 trigger. This means that synchronization between the devices is quickly achieved without complications. The AD600Pro II is a versatile tool compatible with several TTL systems including Canon, Nikon, Sony, FUJIFILM, Olympus, Panasonic, Pentax, and Leica. Keeping some characteristics of its previous version, such as 600Ws and 0.01-0.9 sec recycling time, the AD600Pro II offers flash durations from 1/220 to 1/11,760 sec, a wider output range from 1/1 to 1/512, and a clear, optimized TFT color screen for intuitive onboard control. One of the upgrades of this second version is the addition of a bi-color LED modeling light that can be used to help aid composition or as an alternative light source. Read More »

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DPR: Tamron Interview – Tamron Has a Clear Vision and Believes The Market Has Bottomed Out

By Louis Ferreira | Published: August 4, 2024


DPR sat down for an interview with Tamron. Below is a summary of the interview and you can read the full interview here.

  • Tamron is a small company and that is an advantage when creating unique lens designs
  • Camera sales were 101% of what they were the year before and 104% of the value so Tamron believes there is a positive outlook
  • Lens sales were 99% of last year and 107% increase in value so Tamron thinks we have hit the bottom of the market
  • Tamron’s lineup has been doing well thanks to Sony-E mount and expanding into Fujifilm X mount and Nikon Z mount
  • Tamron has released 5 products a year without delay and every new model has sold well
  • The market is going to be driven by hybrid camera photographers of higher than average photography and videography skills
  • Some segments might need more attention than others
  • Tamron believes it has neglected entry-level users and it hopes to better address that market with good cost in relationship to performance
  • Nonstandard focal length zoom lenses have performed well for Tamron because they offer trade-offs that are different from mainstream designs like being lighter and more compact
  • More than half of Tamron’s mirrorless lenses are unique designs
  • Tamron being small enhances communication within the company
  • The first generation of the 28-75mm f/2.8 was a stand-out lens for Tamron that was controversial at first but people ended up liking it
  • Misawa is excited about technology in photography like AI autofocus and global shutter
  • Tamron is using AI to improve vibration compensation when shooting video which users are likely unaware of
  • Tamron understands why photographers might not want software to correct an imperfect image, but it is done to achieve a specific product vision
  • Tamron focuses on compact lightweight designs, but they would make more optically perfect glass if they targeted users that prefer optical performance over all else
  • It is possible to achieve very high optical quality at a reasonable price when using technology, but there is also a human element
  • It is also important to not rely too much on technology otherwise in house knowledge that has been accumulated over the years could be forgotten

Tamron lenses can be purchased from B&H Photo and Amazon.

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Viltrox Large Aperture Lens Patent Found

By Louis Ferreira | Published: August 3, 2024


Viltrox released a roadmap a while ago with a Viltrox AF 135mm f/1.8 LAB that this patent could represent.

overview

  • Application publication number: CN118330863A
  • Application Announcement Date: 2024.07.12
  • Application date: June 12, 2024
  • Applicant: Shenzhen Leijing Photovoltaic Technology Co., Ltd.
  • [0002]
    With the development of the photography industry, a large-aperture photographic lens can effectively increase the shutter speed because of the bright image, and is also suitable for night photography.
  • At the same time, the large aperture lens can provide a good background defocus effect due to the shallow depth of field, which can highlight the subject and capture the subject.
  • This effect enhances the subject and allows for more artistic photographs, making this lens an increasingly popular choice in the photography industry.
  • [0003]
    However, although there are large aperture lens products in the existing market, each has some limiting characteristics. Some of these lenses are small and portable, but their image quality is relatively poor, making it difficult to meet the needs of modern photographers who demand high image quality.
  • Modern photographers demand high quality photography. Some other lenses have larger apertures, higher sharpness and lower dispersion, which can provide excellent image results.
  • [0005]
    The present invention provides a large-aperture autofocus photographic lens, which aims to solve the problems of existing large-aperture photographic lenses, such as large volume, slow focusing speed and unsatisfactory imaging effect.
  • It is possible to achieve a fast and stable focusing process while maintaining a large aperture and high image quality, and to simplify design and manufacturing.

Pro Lenses
Viltrox AF 75mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama
Viltrox AF 27mm f/1.2 PRO XF: B&H Photo / Amazon / Adorama

Black
VILTROX 13mm f/1.4:B&H Photo / Amazon / Adorama
VILTROX 23mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 33mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 56mm f/1.4: B&H Photo / Amazon / Adorama
VILTROX 85mm f/1.8II: B&H Photo / Amazon / Adorama

Silver
VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon

via weibo

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Meike AF35mm F2.0 Coming Soon

By Louis Ferreira | Published: August 2, 2024


Meike will release the Meike AF35mm F2.0 soon, which is interesting since they just launched the Meike AF33mm f/1.4.

via weibo

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Instax Price Increases Up to 25% Announced in Japan

By Louis Ferreira | Published: August 1, 2024


Notice of price revision for some instax ™ “Cheki” products in Japan

Dear Valued Customer,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

Fujifilm Imaging Systems Co., Ltd. will revise the shipping prices of some instax ™
“Cheki” products from August 1, 2024. We have been working to absorb costs by improving production efficiency and reducing expenses, but in response to rising prices of parts and raw materials, we will implement the following price revisions.

Record

Price change date, applicable products and change (price increase rate)

Price change date Products Revision (price increase) rate *1
August 1, 2024 instax mini 12 Approximately 10%
instax mini 40 Approximately 10%
instax SQUARE SQ1 Approximately 8%
instax SQUARE SQ40 Approximately 6%
instax SQUARE Link Approximately 5%
instax Link WIDE Approximately 8%
instax mini 12 album Approximately 23%
Camera case for instax mini 12 Approximately 12%
Camera case for instax mini 40 Approximately 25%
Camera case for instax SQUARE SQ1 Approximately 25%
Camera case for instax mini Evo Approximately 24%

*1 This is the revision (price increase) rate for our shipping price.

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