Fujifilm Photography News and Rumors

Revenue increased by 23.7% year-over-year to ¥183.4 billion, and operating income increased 2.1 times year-over-year to ¥26.6 billion, as sales of digital cameras and instant photo systems remained strong.

In the consumer imaging, revenues increased due to steady sales of instant photo systems, color photographic paper and dry minilabs / materials. With regard to instant photo systems, we launched the smartphone printer INSTAX mini Link 2 in June 2022. It is well received in the market for its new built-in features, including instaxAiR spacial drawing function using AR (augmented reality) technology. In October 2022, we announced the launch of the INSTAX SQUARE Link, which is capable of printing images stored in a smartphone onto square-format INSTAX films, in November 2022.

In the professional imaging, revenue increased due to strong sales of the new FUJIFILM-H2S which launched in July 2022. In September 2022, we launched the FUJIFILM X-H2, which features a back-illuminated 40.2MP CMOS sensor, capable of shooting stills of landscapes and portraits in an outstanding high resolution and capturing high-definition 8K video.