Fujifilm Financial Results For Q3 FY2023: Income Increased By 18.8% And 41.7% Year-Over-Year


Fujifilm just released its financial results, and of course, Instax is continuing to do quite well while Fujifilm’s new cameras are selling well with income increasing by 18.8% and 41.7% year-over-year. You can find the full report here or read the photography-centric bullet points below.

  • Moving on to the performance of the Imaging segment.
  • Revenue increased by 13.8% year-over-year to ¥368.6 billion and operating income rose by 41.7% year-over-year to ¥88.9 billion, due to brisk sales of instant photo systems and digital cameras.
  • In the Consumer Imaging, brisk sales of the INSTAX instant photo systems drove revenue higher.
    In addition to the existing product lineup, sales of INSTAX mini Evo, INSTAX Pal, a palm- sized camera launched in October 2023, and other high value-added products fared well.
  • In the Professional Imaging, revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to brisk sales of X-H2, X- H2S and X-T5 released in the previous fiscal year. In October 2023, we started offering the Tunnel inspection DX solution that improves tunnel inspection efficiency by using the latest optical technology, image processing technology and AI.

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Fujifilm X100VI X Summit Teaser Released


The Fujifilm X100 has been a hot camera for some time now so it is fortunate that Fujifilm will be refreshing it at their next X Summit because demand has been unreal and a new X100VI will likely be a cash cow for Fujifilm if they can keep up with demand. Today Fujifilm released a teaser for the Fujifilm X100VI with the silhouette of the X100 and it perfectly matches the X100V, but the dials are a little shorter on the silhouette, which makes me wonder if they removed the threaded shutter button that many Fujifilm cameras still have.

The Fujifilm X100VI will gain an electronic shutter with speeds up to 1/180,000 along with Fujifilm’s latest AF algorithm and 3.69m dot hybrid EVF. With Fujifilm’s new 40MP image sensor base ISO will be 125 ISO with 4k 60p to 6.2k 30p recording and IBIS. The new body will be about the same size as the old one, which means the camera will still use a single high-speed SD card and Fujifilm’s classic battery the NP-W126S.

I’m personally considering getting a Fujifilm X100VI, but I kind of hope the launch will drive down the price of the Fujifilm X100V and Fujifilm X100F because I think those cameras are a far better value for photographers especially if it is your second, third, etc… camera. I can’t wait for the X Summit on February 20th.

Fujifilm X100V: B&H Photo / Amazon / Moment / Adorama

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Meike 55mm f/1.4 Auto Focus STM Update With Price


The first photos for the Meike 55mm f/1.4 Auto Focus STM were leaked here and specs leaked later here. Now some additional details have been released in a video on weibo which you can see here and read the translation of below:

Only available for 1199! Unboxing the new Meike AF55mm f/1.4 Fuji X mount autofocus lens, the full-frame equivalent viewing angle is about 82.5mm, the minimum focusing distance is 0.61m, 52mm filter interface, weighs about 288 grams, and has Fuji X, Sony E, Nikon Z and Nikon R mounts.

Meike 55mm f/1.4 Auto Focus STM: B&H Photo / Amazon
Meike 85mm f/1.8 Auto Focus STM:
 B&H Photo / Amazon

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Fujinon XF16-55mm f/2.8 R LM WR Emergency Firmware 1.31 Released


The Fujinon XF16-55mm f/2.8 R LM WR recently received a firmware update to address “Exposure tracking during zoom operation is improved when using the following cameras.” that Fujifilm removed and has now rereleased as emergency firmware 1.31 which you can download here.

<Updated: Feb. 5, 2024>
Emergency countermeasure firmware ”Ver.1.31” is now available.

<Updated: Feb. 1, 2024>
In Ver. 1.30 released on January 22, 2024, it was confirmed that the exposure of images taken with certain focal length and aperture value combinations became abnormal.
For this reason, the firmware download has been suspended.
We are preparing an emergency firmware for customers who have updated to Ver. 1.30, so please wait for it.

Fujinon XF 16-55mm F2.8 R LM WR:
B&H Photo / Amazon  / Adorama

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Fujifilm Savings Sunday


Fujifilm GFX Savings
Fujifilm GFX100S Save $1,600:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX50SII Save $1000:
B&H Photo / Amazon  / Moment / Adorama

Fujinon GF Discounts
Fujinon GF 23mm f/4 R LM WR Save $500:
B&H Photo  / Amazon / Adorama
Fujinon GF80mm f/1.7 Save $450:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 110mm F 2 R LM WR Save $550:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 32-64mm f/4 R LM WR Save $450:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF45-100mm f/4 R LM OIS WR Save $450:
B&H Photo / Amazon /Adorama
Fujinon GF100-200mm f/5.6 R LM OIS WR Save $400:
B&H Photo / Amazon / Adorama

Fujifilm X Camera Deals
Fujifilm X-H2 Save $150:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2 + XF16-80mm Save $200:
B&H Photo / Amazon / Moment / Adorama
Fujifilm VG-XH Grip Save $400:
B&H Photo / Amazon / Moment / Adorama
FUJIFILM FT-XH File Transmitter Grip Save $600 Now:
B&H Photo / Amazon / Moment / Adorama

Fujifilm X-S10 Save $100:
B&H Photo / Amazon / Moment / Adorama

Fujinon X-Mount Fixed Focal Length Lenses
XF 16mm F1.4 WR (save $100):
B&H Photo /Amazon / Adorama
XF50mm f/1 R LM WR (save $300):
B&H Photo / Amazon / Moment / Adorama
Fujinon XF56mm f/1.2 R WR MKII (save $100):
B&H Photo / Amazon / Adorama

Fujinon X-Mount Zoom Lenses
XF 8-16mm f/2.8 R LM WR (save $200):
B&H Photo / Amazon / Adorama
XF 100-400mm f/4.5-5.6 R LM OIS WR (save $400):
B&H Photo / Amazon / Adorama
XF 150-600mm f/5.6-8 R WR (Save $400):
B&H Photo / Amazon / Moment / Adorama

NEW GFX Products
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF55mm f/1.7
B&H Photo / Amazon / Moment  / Adorama
Fujinon GF110mm f/5.6 Tilt Shift
B&H Photo / Amazon / Moment / Adorama
Fujinon GF30mm f/5.6 Tilt Shift
B&H Photo / Amazon / Moment / Adorama

FUJIFILM FAN-001:
B&H Photo / Amazon / Moment /  Adorama

CFexpress Type B Deals
Full Features Cards

No 8K, 6.2K/5.8k No ProRes/ProResHQ mode

8k, 6.2K/5.8k, 4k No ProRes/ProResHQ mode

Third Party Lenses
Mitakon Zhongyi Speedmaster 85mm f/1.2 (Save $350):
B&H Photo / Adorama
Mitakon Zhongyi Speedmaster 65mm f/1.4 (Save $200):
B&H Photo / Amazon / Adorama

Venus Optics Laowa 17mm f/4 GFX (Save $200):
B&H Photo

Venus Optics Laowa 9mm f/2.8 Zero-D (Save $100):
B&H Photo / Amazon

Tamron 17-70mm f/2.8 Di III-A VC RXD (Save $100):
B&H Photo / Amazon / Adorama
Tamron 150-500mm F/5-6.7 Di III VC VXD (Save $200):
B&H Photo / Amazon / Adorama

Sigma 16mm f/1.4 DC DN Contemporary (Save $50):
B&H Photo / Amazon / Adorama
Sigma 30mm f/1.4 DC DN Contemporary (Save $50):
B&H Photo / Amazon / Adorama
Sigma 56mm f/1.4 DC DN Contemporary (Save $50):
B&H Photo / Amazon / Adorama

Voigtlander Nokton 23mm f/1.2 ASPH (Save $100):
B&H Photo / Amazon
Voigtlander MACRO APO-ULTRON 35mm f/2 (Save $70):
B&H Photo / Amazon

Samyang AF 12mm F2 X (Save $174):
B&H Photo / Amazon

Tokina SZ 33mm f/1.2 (Save $130):
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks

Battery Banks
PowerCore+26800 PD
other more affordable options


New Apple M2 Ultra: B&H Photo / Amazon
New Apple M3: 
B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Limited-time iPad Pro Savings
iPad Pro Bundles: 
B&H Photo

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2024
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

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JollyLook Pinhole Instax Camera

There is an interesting manual pinhole INSTAX camera listed on B&H Photo and Amazon. It is available preassembled or you can assemble it yourself.

Key Features
  • Variable Focal Length, 40-110mm
  • Dreamy, Distinctive, Artistic Results
  • For Use with FUJIFILM INSTAX MINI Film
  • 0.38mm Copper Pinhole
  • Recyclable Wood Fiber Body
  • No Focusing Required

An invitation to explore and experiment, the pre-assembled JollyLook Pinhole Instant Film Camera in stained brown combines the fun of INSTAX MINI film with one of history’s earliest image capturing processes. The fully-mechanical simplicity of a pinhole camera makes it useful for demonstrating the basics of photography, including concepts such as aperture and depth of field, and is also a favorite of artists seeking to create unique images. No focusing required – this camera has a variable focal length of 40-110mm, bellows, and a manually-operated shutter, so you can create both wide-angle and telephoto pinhole images with dreamy, distinctive, and artistic results.

The camera’s copper pinhole measures 0.38mm and the camera body is made from recycled, biodegradable, natural wood fiber material. The hand crank on the side of the camera body ejects the exposed film.

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Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Instax| Tagged | Leave a comment