FUJIFILM 400 Color Negative Film Now Available in Japan

By Louis Ferreira | Published: April 5, 2024


Fujifilm 400 Color Film replaced Fujifilm Superia X-Tra 400 film back in the US back in April 2023. Fujifilm is now making Fujifilm 400 available in Japan

Information on domestic introduction of color negative film “FUJIFILM 400”

Dear customers

Thank you very much for your continued patronage of Fujifilm products.

Sales of “Fujicolor SUPERIA X-TRA 400″ will end as soon as the stock runs out. In conjunction with this, we will be introducing “FUJIFILM 400”, a color negative film sold overseas, into Japan from today.

“FUJIFILM 400” is a color negative film that maintains the high quality that we have cultivated over the years and achieves natural colors and smooth gradation.\

We look forward to your continued patronage of Fujifilm products.

Size, product name, price

sizeproduct nameprice
135FUJIFILM 400 36 shotsOpen price

Fujifilm 400: B&H Photo / Amazon / Adorama

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Interview: Fujifilm X100VI Launch and Shortages Explained

By Louis Ferreira | Published: April 4, 2024

The Fujifilm X100VI has been a hot seller and will likely be hard to find for quite some time to come. Sonder Creative just posted an interview with a Fujifilm representative about the launch and production of the X100VI, which you can watch above or read a summary of below:

  • The Sensor and processor have been updated with fifth-generation technology
  • The lens and body are a little bigger to fit the IBIS, but all the accessories from previous cameras still work
  • The lens has exactly the same optics as the previous generation’s camera
  • You have all the latest film simulations
  • Increased production of the X100VI, but demand has been beyond
  • Fujifilm believes the popularity of its cameras comes from the film-like look that they provide on a digital camera
  • At launch, they started doing 15k cameras a month, but they are working on increasing production capacity which will take 4 to 5 months but they don’t know how much more they will make
  • The X100VI was double the production of the X100V
  • The X-T30 and X-T5 also enjoyed increase popularity thanks to the X100
  • People who preordered on launch day largely received their cameras, but there are many on-order
  • The X100 was launched in March 2010 so it is well-established and the camera appeals to a huge audience from amateurs to professionals
  • The X100 is designed so that you can’t tell the difference between the 6 X100 cameras from 3 meters
  • The look of the camera and the look the camera can produce are critical to the success of the X100
  • Fujifilm has a 90 year history of knowing how a photo should look and it benefits them

Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

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Fujifilm Shortages and Discontinued Products: X100VI, X-S20, Instax Wide 300, and Instax mini 90

By Louis Ferreira | Published: April 3, 2024


Fujifilm has suffered from shortages since COVID and Fujifilm is still having difficulty supplying select cameras.

Notice regarding discontinuation of domestic sales of the instant camera “Instax” “INSTAX mini 90 ™ ”
Instax Mini 90: B&H Photo / Amazon / Adorama

Dear customers

Thank you very much for your continued patronage of Fujifilm products.

We would like to inform you that sales of the instant camera “Instax” *1 “INSTAX mini 90 ™ ” will end in Japan as of today due to the switch to the new product “INSTAX mini 99 ™ “.

We look forward to your continued patronage of Fujifilm products.

Discontinued products
Instant camera “Instax” “INSTAX mini 90 ™ ”
*1 INSTAX and Instax are registered trademarks or trademarks of Fujifilm Corporation.

Announcement and apology regarding the domestic supply of the instant camera “Instax” “INSTAX WIDE 300
Instax Wide 300: B&H Photo / Amazon / Adorama

Dear customers

Thank you very much for your continued patronage of Fujifilm products.

Sales of the instant camera “Instax” *1 “INSTAX WIDE 300 ™ ” continue to far exceed initial expectations, and production has not been able to keep up. Due to difficulties in providing sufficient supply, we will temporarily suspend accepting orders starting today.

We deeply apologize for the inconvenience caused to our customers.
We will inform you again on our website regarding when orders will be resumed.
We will do our best to deliver the product as soon as possible, so we appreciate your understanding.

Products
Instant camera “Instax” “INSTAX WIDE 300 ™ ”
*1 INSTAX and Instax are registered trademarks or trademarks of Fujifilm Corporation.

Fujifilm X100VI Shortage Notice – yaotomicamera
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama

Fujifilm “stops accepting orders for FUJIFLM X100VI” I have been contacted by We will suspend posting on our website until we resume accepting orders. Last year’s annual production of lens-integrated digital cameras was approximately 1.7 million units.The monthly production of this camera was 15,000 units.The annual production of this camera was approximately 180,000 units.Despite the 10% ambitious plan, this situation… Something is happening.

Fujifilm X-S20 Shortages – asobinet
Fujifilm X-S20: B&H Photo / Amazon / Adorama

  • Camera Kitamura: Not available for order
  • Yodobashi Camera: Discontinued
  • Bic Camera: Sales of the planned number have ended.
  • Map camera: SOLD OUT

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Viltrox 56mm f/1.4 XF Autofocus Fimware V1.1.6 Released

By Louis Ferreira | Published: April 2, 2024


VILTROX 56mm f/1.4: B&H Photo / Amazon / Adorama

Viltrox released firmware 1.1.6 for the Viltrox 56mm f/1.4 XF  which fixes some bugs. You can download the update below:

Firmware update instructions：
1. Fixed issues with the lens.
AF 56/1.4 XF V1.1.6  Firmware Download

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New SG-Image 35mm f/0.95 APS-C Lens (E/Z/X/L/M+R/MFT)

By Louis Ferreira | Published: April 2, 2024

New SG-Image 35mm f/0.95 APS-C lens coming from China looks like many other fast 35mm f/0.95 from China – details below:

  • APS-C format lens,
  • 12 elements in 9 groups
  • 12 aperture blades
  • Minimum focusing distance of 0.35m
  • All-metal material
  • Weight: 393 grams
  • For Sony E, Nikon Z, Fuji X, Canon EOS-M, Canon R, MFT, and L mount

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via Photorumors

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New Viltrox 56mm f/1.7 Announced

By Louis Ferreira | Published: April 2, 2024


Viltrox 56mm f/1.7: B&H Photo / Amazon

The Viltrox 56mm f/1.7 is a pretty incredible value and it is worth picking up if you need an affordable 56mm lens.

  • Lightning-fast AF: The VILTROX AF 56mm f/1.7 XF features a built-in STM stepping motor for lightning-fast, smooth and precise autofocus. It also supports Face and Eye AF for capturing fast-moving subjects in photos and videos, ensuring you don’t miss a precious moment. The lens also supports EXIF messaging and USB upgrades.
  • GOLDEN PORTRAIT PERSPECTIVE: With a focal length of 56mm for optimal portrait shooting, this lens has a full-frame equivalent of about 85mm focal length, and a golden portrait perspective that delivers just the right amount of three-dimensionality in people and perspective in the background. Capture the details of your model’s emotions at a comfortable distance to create more natural, vivid moments. f1.7 aperture gives you fantastic background bokeh and the subject pops out.
  • Compact and lightweight design: Weighing only 171 grams, this compact and stylish lens is perfect for impromptu shoots, capturing moments from the street to attractions. Its lightweight design makes it ideal for travel and everyday use, and is compatible with a wide range of mirrorless camera models.
  • Reliable video shooting performance: With a minimum focus distance of 1.8 feet (0.55 meters), this lens lets you capture stunning close-up details. With a maximum magnification of 0.11x, it lets you get closer to your subject to capture intricate details, supports body stabilization, and has low distortion.
  • Advanced Optical Structure: The lens consists of 11 lenses in 9 groups, including 4 ED lenses and 3 high refractive index lenses. High-definition nano-multilayer coating effectively suppresses flare and ghosting. High-definition resolution, clear and sharp in-focus, soft out-of-focus bokeh, creating vivid and delicate image texture, true color reproduction, enjoy clear picture quality.
Lens MountX/Z Mounts
Construction9 Groups in 11 Blades
Focal length
f=56mm(85mm)
Perspective29.8°
Maximum apertureF1.7
Minimum apertureF16
Aperture blades9
Focus range0.55m-∞
Focus systemInternal focus system
Focus motor STM+lead screw type
Maximum magnification0.11x
Diameter size65×54.7mm/68×55.9mm
Weight171g/187g
Filter diameter52mm

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