Category Archives: Press releases

Fujifilm Add Color and X-Ray Film to Tumbler

Today I saw a surprising paid advertisement from FujiFilm promoting their color film on Facebook. So I looked around their tumbler, which was linked, and there was another post about their X-ray film and some classic lenses. It made me wonder if Fujifilm might be checking if there is interest in reviving classic Fujifilm lines like Kodak did with EKTACHROME and might […]

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FUJIFILM QuickSnap One-Time-Use Camera

The Fujifilm Wonder Photo Shop NYC is asking for help to choose new packaging for the Fujifilm QuickSnap One-Time-Use Camera on Facebook. I guess film isn’t dead yet. I really like #1 followed by #2. Maybe it will make a comeback this year. These cameras usually have Superia X-TRA 400 film which is decent. I remember using disposable […]

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2017 is Going To Be A Great Year For Fujifilm Fans

https://soundcloud.com/photofocus/the-mirrorless-show-photofocus-podcast-december-28-2016 The Photofocus podcast interviewed Zack Arias the other day and he had a lot to say about why he stopped using DSLR’s and medium format photography, plus he gave a some perspective on the GFX. 2017 is going to be a great year for Fujifilm fans with the GFX 50S, X100F and Fujinon XF 50 F2 R […]

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Brides.com Controversy

A few days ago Petapixel exposed a misinformation article on brides.com titled “Essential Questions You Need to Ask Your Wedding Photographer” which recommended brides only hire photographers that use Canon or Nikon. Brides.com then updated their article shortly after petapixel brought it to photographers attention, which was then followed by an apology letter. Now a Sony photographer Jason Lanier […]

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Fujikina 2017 Kyoto

Fujifilm announces Fujikina 2017 in Kyoto January 21st -22nd. It sounds like this will be the GFX 50S announcement event. Below is the translated announcement. Fujifilm Corporation (President: Kenji Ueno) will hold “FUJIKINA 2017 Kyoto” for two days on Saturday, January 21, 201 (Sunday), 2017. At this event, we will exhibit photographs depicting the themes of […]

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Instax Among the Victoria’s Secret Angels!

By far one of the trendiest accessories of its time, and one that continues to come out on top, Instax is an official partner of the 2016 Victoria’s Secret Fashion Show; the sexiest fashion event in the world, which will be held in Paris for the first time. Instax is once again at the heart […]

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