Presenting the latest addition to the new Shot on X: 'Art on Wheels'. Take a look under the hood at one of Los Angeles' most fascinating subcultures and learn how lowriders have become a regional icon. Watch the full video at https://t.co/Kr6kMdDhmJ! #XT2 pic.twitter.com/Be7FJOmPHm
— FUJIFILM X/GFX USA (@FujifilmX_US) December 3, 2017
Fujifilm registered ShotOnXSeries.com 07-13-2017 and hasn’t really used it much until today, just days after we broke the Fujifilm X-H1 for everyone to see and copy. Fujifilm has only used this domain in one tweet previously here. It looks like they are getting ready to push into video in a big way, but the domain currently redirects to a YouTube playlist. This could easily change to an actual marketing campaign website in the near future featuring videos filmed on the Fujifilm X-H1 and X-T2 with MK lenses. February 2018 isn’t very far away so there should be signs of what Fujifilm is up to all around the web now that we know what to look for. Flagship cameras like the Fujifilm X-H1 generally have big marketing campaigns.
I know other sites are tempted to just part out the specs leaked here first for SOE and to appear first, but there are actual new details to be found. The Fujifilm X-H1 should be an incredible video-centric camera if the Fujifilm X-T2 is any indication. There is even a chance that some of the videos on YouTube and Vimeo today have been filmed with the X-H1 since we know that X Photographers have the camera in hand today.
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