Imaging Solutions
In the Imaging Solutions segment, consolidated revenue amounted to ¥174.8 billion (up 13.3% from the same period of the previous fiscal year), due to the significant sales increase in the electric imaging field of the optical device and electronic imaging business.
Consolidated operating income amounted to ¥23.9 billion (up 159.4% from the same period of the previous fiscal year), due to the improvement of profitability in each business.
In the photo imaging business, overall sales increased due to sales increase of instant photo systems which enable users to enjoy on-the-spot printing of photos, such as the instax series and instax films, especially in the U.S. and Europe. instax SQUARE SQ10, the hybrid instant camera and instax SQUARE Film, square format film, launched in May 2017, are proving popular among a wide variety of customer segments including the young generations familiar with using social media and seasoned photo enthusiasts. In the high-value-added printing businesses, Wall Décor services that enhance the fun of decorating and displaying photographs by adding panels to the photographs and framing, progressed steadily and contributed expanding the range of printing market.
In the electronic imaging field of the optical device and electronic imaging business, overall sales increased due to strong sales in FUJIFILM GFX 50S, a medium format mirrorless digital camera, adopting a big sensor (43.8mm by 32.9mm) which was launched in February 2017, FUJIFILM X-T2, the flag ship model of X Series which enables the prominent photograph image quality through its unique technology in re-generating original colors, FUJIFILM X-T20, FUJIFILM X100F which were lauched in February 2017 as well as interchangeable lenses. Fujifilm is leading the mirrorless digital camera market by adding FUJIFILM X-E3, the smallest and most lightweight in X Series with redesigned body on the market in September 2017.
In the optical device field, the sales of various industrial use lenses such as lenses for security camera and vehicle camera, progressed steadily. In the field of cinema camera lenses, sales for second product line of MK series, MK50-135mm T2.9, was launched in July 2017, increased as a result of a good reputation in the expanding market of video production for website. In the field of broadcast camera lenses, Fujifilm announced 24x zoom lense UA24×7.8BE in September 2017, achieving both small, lightweight body and 4K high-definition. With this introduction, Fujifilm has 8 4K broadcast camera lense products and is seeking to lead the field.
