Fujifilm leap-frogged the photography industry when they introduced the Fujifilm GFX, and then pushed their technological lead out even further with the introduction of the GFX100, but Hasselblad has been trying to remain competitive with its competitively priced X1D line of cameras. Unfortunately for Hasselblad, it looks like the Hasselblad X2D 100C might have missed the mark yet again, even though Hasselblad has years of extra R&D time.
Photons on Photos published its PDR results which you can view and manipulate here, and Fujifilm maintains a commanding lead above 400 ISO with both cameras having similar PDR at base ISO. The results are interesting to me because I would think Hasselblad would try to pull some extra performance out of the sensor as Fujifilm did between the GFX100 and GFX100S, but it seems they were unable to. Further, it looks like the above 400 ISO PDR performance suffers which could be a sign that the sensor isn’t being adequately cooled.
| Camera Model | Maximum PDR |
Low Light ISO |
Low Light EV |
|---|---|---|---|
| FujiFilm GFX 100S | 12.33 | 10926 | 11.77 |
| FujiFilm GFX 100 | 12.30 | 10413 | 11.70 |
| Hasselblad X2D-100c | 12.32 | 7077 | 11.14 |
Hasselblad might have to adjust its price point again if numbers like these keep surfacing. The old Hasselblad X1D was initially launched at a price point significantly above the Fujifilm GFX before dropping to match GFX pricing due to the camera’s poor sales, which can be attributed to the camera’s poor performance. PDR results aren’t everything, but if Fujifilm is producing a superior camera for less than Hasselblad, then Hasselblad will have to match their price point more closely in the future if they want camera sales to remain strong.
The Hasselblad X2D 100C does slightly better in our spec comparison, which you can check out here, but specs mean nothing without performance to match. Further, Fujifilm can probably offer deep discounts at this point that would help them maintain a commanding lead in the medium format camera space due to the GFX100/GFX100S being in production for years already.
Hasselblad X2D 100C:
B&H Photo / Amazon / Adorama
Fujifilm GFX100S:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100:
B&H Photo / Amazon / Adorama
Fujifilm GFX50SII:
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX50R:
B&H Photo / Amazon / Adorama
Fujifilm GFX 50S:
B&H Photo / Amazon / Adorama
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