CineD: Fujifilm X-S20 Designer Interview

Fujifilm X-S20: B&H Photo / Amazon / Adorama

CineD published an interview with Fujifilm about the design of the Fujifilm X-S20. You can watch the full interview above or read a summary below:

  • Fujifilm had trouble getting the large new battery into the Fujifilm X-S20 grip so it went through multiple iterations
  • The Fujifilm cooling fan was a group effort across divisions and users liked it
  • Fujifilm makes the grip fit large and small hands best by getting the grip into as many hands as they can for feedback
  • The designer of the X-S20 prefers dial buttons to menus
  • The designer is most proud of the size she achieved with the X-S20 because it strikes a balance between size and comfort
  • The designer of the X-S20 has a hard time imagining AI in a camera because she likes the analog film camera feel
  • The hardest thing about designing the UI is making it easy for users to use
  • The UI designer responded to a question about AI that “It would be possible to add AI voice controls to the camera” and that he thinks “AI will become a bigger part of photography”
  • If the UI designer was given the ability to do a ground-up redesign of the UI he would prioritize ease of use and look for feedback from various sources including user feedback which he currently does
  • The UI designer is proud of the Vlog menu he designed because vloggers often work alone so the LCD selfie screen UI makes life easier for them

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