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« Meike 85mm f/1.8 Auto Focus STM Announced
Last Chance To Save Current Fujifilm Savings Sunday Coming To An End »

DPR: Fujifilm CP+ 2023 Interview

By Louis Ferreira | Published: March 25, 2023


DPR posted a lengthy interview with Fujifilm management at CP+ 2023 that you can read in full here or check out excerpts below:

  • The core audience for photography has shifted toward enthusiast populations
  • Fujifilm expects demand to remain stable
  • Companies need to continue making interesting products
  • GFX has been very good for Fujifilm’s business
  • GFX is focused on absolute image quality
  • APS-C is about achieving image quality in a compact, lightweight body
  • Fujifilm’s direction is set with no middle-ground strategy (Full Frame)
  • Fujifilm focuses on what it can provide end users more than focusing on sensor size
  • Fujifilm is happy with the performance of the X-H2S because it has shown photographers and reviewers that Fujifilm can make a fast action camera
  • In the past when people would shop for cameras Fujifilm cameras would be recommended for everything except fast action and now Fujifilm has a product to sell to action photographers
  • The first model of a new generation is always challenging and Fujifilm spent a lot of time optimizing
  • Fujifilm will use its 40mp sensor when it makes sense and its 26MP sensors when they make sense
  • Fujifilm believes 10% of X-H2S buyers are professionals with more being wildlife than press photographers
  • X-H2S is a hybrid camera so it isn’t just for photographers
  • Professionals using Fujifilm cameras matter because it inspires confidence in enthusiasts
  • Videographers are switching to Fujifilm for video image quality
  • “Many users are choosing our system due to top-level image quality and performance.”
  • Fujifilm announce compatibility with Frame.io at Adobe Max in October for professionals
  • It is important to have good video quality to sell cameras since professionals’ workflow is increasingly made up of stills and photos
  • Fujifilm believes there is room for a dedicated video camera now that consumers know they have good video quality
  • Fujifilm has grown the medium format market with GFX and GFX sales are larger than the entire medium format market that existed before
  • Fujifilm made medium format film and always believe there would be a larger medium format digital market
  • GFX. is still roughly 20% professionals and 80% amateurs but both have grown a lot so the enthusiast probably grew a little
  • X100 is Fujifilms most iconic camera and it is a fashion item for some
  • Fujifilm has already increased production of the X100V and demand keeps growing so they are trying their best to catch up with the demand
  • Fujifilm has been asked to make a medium formate X100 camera, but it depends on size because the size of the X100V is part of what makes it attractive
  • An X100 GFX could be a great gateway camera to the GFX system according to Fujifilm

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Related posts:

  1. Fujicast: Interview With Marketing Manager Andreas Georghiades – GFX MK II, GFX50R IBIS, X-H2, X80, Sports/Wildlife, Firmware Updates, and More
  2. Fujifilm Dominates 2020 World Press Photo Awards
  3. Fujifilm #10YearsOfXMount Continues With Extreme Photography
This entry was posted in Fuji X100, Fuji X100S, Fuji X100T, Fuji X200, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm GFX 50R, Fujifilm GFX 50S, Fujifilm GFX 50S II, Fujifilm GFX100 IR, Fujifilm X100F, Fujifilm X100V, Interview. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
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« Meike 85mm f/1.8 Auto Focus STM Announced
Last Chance To Save Current Fujifilm Savings Sunday Coming To An End »

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