DPR posted a lengthy interview with Fujifilm management at CP+ 2023 that you can read in full here or check out excerpts below:
- The core audience for photography has shifted toward enthusiast populations
- Fujifilm expects demand to remain stable
- Companies need to continue making interesting products
- GFX has been very good for Fujifilm’s business
- GFX is focused on absolute image quality
- APS-C is about achieving image quality in a compact, lightweight body
- Fujifilm’s direction is set with no middle-ground strategy (Full Frame)
- Fujifilm focuses on what it can provide end users more than focusing on sensor size
- Fujifilm is happy with the performance of the X-H2S because it has shown photographers and reviewers that Fujifilm can make a fast action camera
- In the past when people would shop for cameras Fujifilm cameras would be recommended for everything except fast action and now Fujifilm has a product to sell to action photographers
- The first model of a new generation is always challenging and Fujifilm spent a lot of time optimizing
- Fujifilm will use its 40mp sensor when it makes sense and its 26MP sensors when they make sense
- Fujifilm believes 10% of X-H2S buyers are professionals with more being wildlife than press photographers
- X-H2S is a hybrid camera so it isn’t just for photographers
- Professionals using Fujifilm cameras matter because it inspires confidence in enthusiasts
- Videographers are switching to Fujifilm for video image quality
- “Many users are choosing our system due to top-level image quality and performance.”
- Fujifilm announce compatibility with Frame.io at Adobe Max in October for professionals
- It is important to have good video quality to sell cameras since professionals’ workflow is increasingly made up of stills and photos
- Fujifilm believes there is room for a dedicated video camera now that consumers know they have good video quality
- Fujifilm has grown the medium format market with GFX and GFX sales are larger than the entire medium format market that existed before
- Fujifilm made medium format film and always believe there would be a larger medium format digital market
- GFX. is still roughly 20% professionals and 80% amateurs but both have grown a lot so the enthusiast probably grew a little
- X100 is Fujifilms most iconic camera and it is a fashion item for some
- Fujifilm has already increased production of the X100V and demand keeps growing so they are trying their best to catch up with the demand
- Fujifilm has been asked to make a medium formate X100 camera, but it depends on size because the size of the X100V is part of what makes it attractive
- An X100 GFX could be a great gateway camera to the GFX system according to Fujifilm
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