We don’t get a lot of insight into retailer sales numbers, but multiple Japanese retailers release camera sales rankings that are interesting to compare. Phileweb compiles these rankings, and while the Fujifilm X-H2 only managed to top one retailer’s sales list at launch, the Fujifilm X-T5 almost topped 3, but the Canon EOS R7 pushed the X-T5 down to second place. By most accounts, the Fujifilm X-H2 sold well even though it quickly fell out of the top 5, but even a neutered Fujifilm X-T5 outsold the X-H2.
Maybe, in the future, Fujifilm will decide that it isn’t worth holding back features like a higher resolution viewfinder, 8k recording, vertical grip, and fully articulating screen since many customers prefer classic controls to DSLR style. I have noticed many readers complaining about the Fujifilm X-T line of cameras losing features, and I certainly support them because Fujifilm is messing with one of its most popular cameras.
Yodobashi Camera
1 Sony “α7IV (ILCE-7M4)”
2 Nikon “Z 9”
3 Sony “α7R V (ILCE-7RM5)”
4 Fujifilm “X-T5”
5 Canon “EOS R5”Bic Camera
1 Sony “VLOGCAM” ZV-E10 Power Zoom Lens Kit (ZV-E10L)”
2 Fujifilm “X-S10 Double Zoom Lens Kit”
3 Nikon “Z 50 Double Zoom Kit”
4 Sony “α7IV (ILCE-7M4)”
5 Canon “EOS R7・RF-S18-150 IS STM Lens Kit”Camera Kitamura
1 Canon “EOS R7”
2 Fujifilm “X-T5”
3 Fujifilm “X-S10 Double Zoom Lens Kit”
4 Sony “α7R V (ILCE-7RM5)
5 Nikon “Z 9” ■Map camera
1 Fujifilm “X-T5”
2 Sony “α7R V (ILCE-7RM5)”
3 Nikon “Z 9”
4 Fujifilm “X-H2”
5 Sony “α7IV (ILCE- 7M4)”Fujiya Camera
1 Fujifilm “X-T5”
2 Sony “α7R V (ILCE-7RM5)”
3 Canon “EOS R5”
4 Canon “EOS R7”
5 Nikon “Z 9”
Fujifilm X-T5 Black:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T5 Silver:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-H2S:
B&H Photo / Amazon / Moment / Adorama
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