Instax Square Link Announced

Instax Link Square: B&H Photo / Amazon

Fujifilm Instax SquareB&H Photo / Amazon / Adorama
Square Black Instant Film: B&H Photo / Amazon / Adorama
Instax Square White Marble Film: B&H Photo / Amazon

New release of smartphone printer “Check” “INSTAX SQUARE Link”
A unique instax print with AR effects!
Experience a timely and real connection with a distant partner with a print that combines photos and chats!
FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Teiichi Goto) has launched a smartphone printer “INSTAX SQUARE Link” (hereafter referred to as “SQUARE Link ”) will be released from November 17, 2022. “SQUARE Link” is the latest smartphone printer equipped with a function to color instax prints with AR (augmented reality) effects and a function to enjoy instax prints with messages.

The INSTAX Link series of smartphone printers have been well-received around the world, especially among young people, because they can print high-quality instax images from smartphones anytime, anywhere via a dedicated app *1 via Bluetooth *2 . The INSTAX Link WIDE, which supports wide-format instax film, and the INSTAX mini Link 2, which can print on card-sized instax film, have expanded the appeal of the INSTAX Link series.

The “SQUARE Link” to be released this time is compatible with square-format instax film, and is equipped with two new functions that further expand the way you enjoy photography.

new function

(1) AR Print
A function that uses a dedicated app to color instax prints output with “SQUARE Link” with AR effects. You can display an instax print with AR effects, save the display screen as a video or still image, and easily share it on SNS.

(2) INSTAX Connect
A function that allows you to superimpose chat messages on smartphone images and print them using a dedicated app. By printing the reply message from the other party along with the smartphone image sent with the message, it is possible to share the feeling at that time in the photo. With instax prints with messages that combine photos and chats, you can enjoy timely and real connections with people who are far away without feeling the distance.

In addition, we have a lineup of two colors, simple ash white and midnight green that blends in with the interior with a calm color. A case for “INSTAX SQUARE Link” and an album for square film that match the body color will be released at the same time as “SQUARE Link”.

FUJIFILM will continue to expand the world of the instant photo system “INSTAX,” where you can “enjoy printing on the spot”.

*1 A free app for Android devices and iPhones. It can be obtained from Google Play for Android devices and from the App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd.

*2 The Bluetooth ® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by FUJIFILM Corporation is under license.


1. Product name
(1) Smartphone printer “Check” “INSTAX SQUARE Link” (2 colors available)

(2) Hard case for “INSTAX SQUARE Link”

(3) Square film album

2. Release date and price

product name Release date price
(1) Smartphone printer “Check” “INSTAX SQUARE Link” November 17, 2022 Open price
(2) Hard case for “INSTAX SQUARE Link”
(3) Square film album

(2) Equipped with a new function “AR Print” that makes instax prints unique with AR effects

  • This is a function that overlays various AR effects with a dedicated app to add color to instax prints. Select an image from your smartphone and select your favorite AR effect. By reading the output instax print with the QR code with the dedicated app, you can enjoy the instax print colored with the selected AR effect.
  • AR effects can be selected from five types: “original content”, “add photo”, “background filter”, “handwriting”, and “add text”. “Handwriting” and “Add Text” allow you to create original AR effects.
  • You can save the instax print screen with AR effects as a video or still image and easily share it on SNS.
  • Combining instax prints with AR effects will expand the ways you can enjoy instax prints, such as expressive expressions and surprise messages.

How to use ARPrint

(3) Equipped with a new function “INSTAX Connect” that allows you to enjoy instax prints with messages

  • With a dedicated app, it is a function that allows you to print chat messages superimposed on smartphone images. You can send an image from your smartphone with a message, and you can also print the reply message from the other party. Instax prints with messages that combine photos and chats expand the enjoyment of communication using photos. A new way to enjoy timely and realistic instax prints that does not make you feel the distance even when you are far away, such as sending anniversary photos with a message to your lover as a gift, or sending a photo of your child with a message with a message to your grandparents who live far away. I suggest

(4) Other functions

  • INSTAX Camera: You can shoot the subject with an instax frame and print it.
  • Editable Print: Easily create prints with stylish frames and collages.
  • Sketch, edit & print: You can extract your own drawings and letters, combine them with images, and print them.
  • Save image: You can save the printed image as a framed instax image.
  • Image quality mode selection: You can choose from the “INSTAX-Rich Mode”, which allows you to express rich colors, and the “INSTAX-Natural Mode”, which allows you to enjoy the unique texture of instax prints.

4. Miscellaneous

Promotion of “SQUARE Link”
With the message “Go Beyond the Frame”, we hope that you will enjoy expressions that go beyond the ordinary instax print with ideas that are not bound by the frame. ” will be promoted mainly on websites, SNS, and stores. In addition, “SQUARE Link” is not limited to women in their 20s, who are the main target, but we want you to use “INSTAX Connect” to deepen family ties, so we have created a product introduction video that assumes use by families. I have prepared.

In Japan, we have been promoting the smartphone printer INSTAX Link series in TV commercials and on the web since October with the slogan “Wakuwaku links.” In the future, we will add “INSTAX SQUARE Link” to “INSTAX mini Link 2” and “INSTAX Link WIDE” to launch the INSTAX Link series on a large scale.

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