X Summit Global 2021 Starts Now: GFX100S, X-E4, Fujinon GF80mm, XF70-300mm, and XF27mm II


Just about everything has leaked from the X-Summit, but Fujifilm might have some surprises so join us at 8:00 AM for the official announcement. Below will be a live blog of the event for those joining us during the event or that wish to just go over my notes since everything leaked a few days ago. Also please support the site by preordering using our affiliate links below.

Fujifilm GFX100S: B&H Photo / Amazon / MomentAdorama
Fujinon GF80mm f/1.7: B&H Photo / Amazon / MomentAdorama

Fujifilm X-E4: B&H Photo / Amazon / Moment / Adorama
Fujinon XF70-300mm f/4-5.6: B&H Photo / Amazon / Moment / Adorama
Fujinon XF27mm f/2.8 II: B&H Photo / AmazonMomentAdorama

Live Blog
GFX100s

  • Talking about GFX factory
  • Firmware update for GFX100 added a lot of new features
  • GFX great for archiving with 400MP multishot
  • If you want the best image quality large format 44×33 is the only option
  • 100MP is only available on 44×33
  • Richer tone with larger sensors
  • More tone allows for more simulations
  • Nostalgic Neg is on the new camera/s announced today
  • Larger format makes shallower depths of field with unique separation
  • Size matters so they developed GFX100S
  • Everything inside the GFX100S is new except the sensor
  • Experience with X series helped them design the new system
  • New smaller battery helped them make the camera smaller
  • 500g lighters than the GFX100 so you could bring one more lens with you
  • GFX is only about 160g heavier than full-frame cameras
  • IBIS 5 axis 6 stop stabilization
  • GFX100S is weatherproof
  • AF is very fast
  • 3.76 million AF pixels
  • 0.18s AF CIPA speed
  • -5.5EV low light AF
  • Improved face/eye AF
  • X Summit being filmed with GFX100S
  • GFX100S can shoot a cinema-quality movie
  • $5,999 in stores Feb 2021
  • GFX requires super high precision during assembly
  • Every camera is inspected before shipments start

GF80mm f/1.7

  • Launching at the same time as GFX100S Feb 2021
  • $2,299
  • Great for portrait
  • Very compact

XF70-300mm

  • Announced at the last summit
  • Ready to be shipped
  • Covers up to 450mm
  • Compact with great IQ
  • $799

X-E4

  • Always have your camera with you
  • For some, a smartphone is not good enough
  • Totally flat front so it goes in and out of bags and pockets easily
  • Can be used casually or formally
  • Latest sensor and processor same as X-T4
  • Tillable LCD that turns 180 degrees up
  • Flip design comes from X-Pro3
  • Developed for still photographers
  • Great for snap shooting/street shooting
  • $849

XF27mm f/2.8

  • Almost the same weight as the first generation
  • 448g paired with the X-E4
  • Similar to 35mm and 50mm so it is a good compromise if you cant pick one or the other
  • More attractive than you expect
  • $399

One More Thing

  • GFX turns 5 this year and has 4 bodies so they are going to start global activities to support photographers
  • GFX Challenge program starting soon

Live Discussion

  • Work cameras are usually too heavy to play but the GFX100S is a camera that can be used for work and play
  • It took 2 years to figure out how to reduce the size of the GFX100
  • XF27 f/2.8 is clinically sharp
  • Comparing the X-E4 having a flat front to Leica and how you can add a thumb grip if you want and Fujifilm is even making one
  • Sony A1 is an impressive camera by all accounts, but not sure why you would want to go there with the GFX100 having better IQ and color
  • If you shoot Canon it is easier to switch to Sony, but if you shoot Nikon it is easier to go to Fujifilm
  • Photographers asking for a digital XPan with a proper range finder etc…
  • Vague statements about X100V getting ND filter in video, X-Pro3, X-T3, etc… will get more soon

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Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

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