Fujifilm has often taken inspiration from Leica, but Leica has fallen pretty far behind in recent years and outside of a few unique features their cameras have become more jewelry than groundbreaking. When the original Leica S came out it was a bargain compared to other medium format cameras at the time, but now Fujifilm provides 3 far more affordable options that compete.
Just on the specs alone, I can see why the Fujifilm GFX100 made Leica nervous about releasing the Leica S3 around the time of the launch of the Fujifilm GFX100. It’s hard to justify spending almost 2x as much on a camera with similar or fewer features. Not to mention the obscenely expensive glass, but at least they do have a few leaf shutter lenses for their system, whereas Fujifilm needs an adapter to use Hasselblad leaf shutter lenses.
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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama