Toshihisa Iida Fujifilm Manager Interview: Roadmap, GFX100, Sales, High-End, and More


Fujifilm Manager Toshihisa Iida sat down with newswitch.jp for an interview. Below are translate exhirpts form that interview:

  • The Fujifilm GFX100 had orders from around the world leading up to its launch
  • High-end amateurs have a lot of interest in the GFX100
  • Fujifilm is going to put more focus on high-end APS-C because it is a growing market
  • Fujifilm wants to help anyone take photos like a professional
  • 5G will change photography and make 4k even more common
  • Smartphone are eating into photography, but they still cant produce good bokeh or resolve a lot of detail in the dark but it’s hard to communicate the advantages to end-users
  • Fujifilm continues to try to improve efficiency and reduce costs
  • Fujifilm wants to help build a culture of camera ownership
  • Camera companies need to make cameras that are more attractive than cellphones and Fujifilm is trying
  • The Fujifilm GFX100 can be used by a lot of professionals
  • Fujifilm updates their roadmap once a year and has historically averaged 5 or 6 new products a year and they do not intend for that pace to slow
  • Manufacturing automation has been a big part of Fujifilm’s success, but final adjustments still have to be done by a human.

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