Toshihisa Iida Fujifilm Manager Interview: Roadmap, GFX100, Sales, High-End, and More

Fujifilm Manager Toshihisa Iida sat down with for an interview. Below are translate exhirpts form that interview:

  • The Fujifilm GFX100 had orders from around the world leading up to its launch
  • High-end amateurs have a lot of interest in the GFX100
  • Fujifilm is going to put more focus on high-end APS-C because it is a growing market
  • Fujifilm wants to help anyone take photos like a professional
  • 5G will change photography and make 4k even more common
  • Smartphone are eating into photography, but they still cant produce good bokeh or resolve a lot of detail in the dark but it’s hard to communicate the advantages to end-users
  • Fujifilm continues to try to improve efficiency and reduce costs
  • Fujifilm wants to help build a culture of camera ownership
  • Camera companies need to make cameras that are more attractive than cellphones and Fujifilm is trying
  • The Fujifilm GFX100 can be used by a lot of professionals
  • Fujifilm updates their roadmap once a year and has historically averaged 5 or 6 new products a year and they do not intend for that pace to slow
  • Manufacturing automation has been a big part of Fujifilm’s success, but final adjustments still have to be done by a human.

Follow Fujiaddict on Facebook, TwitterInstagram, and YouTube

Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

This entry was posted in Interview and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • FCC disclosure statement: this post may contain affiliate links or promotions that do not cost readers anything but help keep this website alive. As an Amazon Associate I earn from qualifying purchases. Thanks for your support!