Imaging Solutions
In the Imaging Solutions segment, consolidated revenue amounted to ¥74.6 billion (down 15.1% from the same period of the previous fiscal year).
Consolidated operating income amounted to ¥4.5 billion (down 63.2% from the same period of the previous fiscal year).
In the photo imaging business, revenue decreased due to such factors as declined sales of photographic paper. As for instant photo systems, which enable users to enjoy on-the-spot printing of photos, favorable sales were seen in Japan for instax mini LiPlay, a hybrid instant camera launched in June 2019. Its high portability with the series’ smallest and lightest body and “sound function” that records voices together with photos are well-received. In the high-value-added printing businesses, FUJIFILM PhotoBank, a photo cloud service, was launched in May 2019. In early 2020, the service will also start where users can purchase products that match their interests with AI guessing their preferences from saved photos, offering new lifestyles by utilising photos.
In the electronic imaging field of the optical device and electronic imaging business, although revenue decreased mainly due to a decline in the sales of entry-level digital cameras, the sales of middle and high-end models were strong, including FUJIFILM X-T30, a compact and light-weight high-function mirrorless digital camera launched in March 2019, and FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution , launched in June 2019.
In the optical device field, revenue decreased, reflecting a declined demand for industrial use lenses such as vehicle-mounted lenses due to an economic slowdown in China. Fujifilm is enhancing the deployment of new products for business growth such as FUJIFILM PROJECTOR Z5000, a projector that drastically expands the flexibility for installation with a rotatable lens, and the Premista series of zoom lenses for cinema cameras supporting large format sensors, which was launched in April 2019 and highly acclaimed across the world.
