Picktorial 3.0 Released

Picktorial contacted me a few days ago about their new photo editing suite that launched today. You can get a copy on their site here and see a full list of supported cameras here. I am in the process of putting together a RAW engine shoot out, so I might include their RAW editor in the round up, but at this time they do not support the Fujifilm GFX.

Press Release:
Picktorial makes pro-level photo-editing available in a minimalist, streamlined workflow.

Jerusalem, Israel – April 4th 2017 – Picktorial Innovations, Ltd. is excited to announce the immediate release of Picktorial 3, its latest non-destructive RAW photo editing platform for Mac. Powered by innovative technology, Picktorial offers a streamlined user experience, making pro-level tools accessible through a clean, simplified interface.

Picktorial 3 provides advanced local adjustment options, all of which are fully non-destructive and offer real-time preview. These include luminosity and color masks used by fine-art photographers, a high-end edge-aware brushing engine, state of the art skin-smoothing capacities, blending modes and more.

Picktorial has sparked great interest amongst those looking for a powerful Aperture replacement, offering native support for browsing Aperture libraries alongside its impressive feature set. The latest version also offers unique full support for the latest Fujifilm x-trans cameras RAW (including compressed/uncompressed RAF) and auto lens correction based on embedded metadata, an exciting development for Fuji photographers in particular.

“We are committed to providing the best of both worlds,” says Picktorial CEO and co-founder Dr. Yoav HaCohen. “Picktorial offers an instinctive and efficient workflow that also allows for state-of-the-art editing capabilities, with maximum flexibility and creativity as core values. We are bridging the gap between current mass-market photo editors and cutting-edge technologies to provide photography enthusiasts and professionals with the tools to take their work to the next level, without having to spend time and money on products that require a steep learning curve.”


●  Versatile and responsive patch tool , up to 30x faster than Lightroom’s equivalent Spot-Removal tool (tested on a modern 15” MacBook Pro). [ VIDEO ]

●  Unique color and luminosity masks making fine-art results easier [ VIDEO ].

●  Adaptable single-space workflow, f rom camera-to-edit within a single window without slow switching between library and develop modules.

●  Advanced selective tonal adjustments including HSL, Curves, Split Toning, and more, operating on specific parts of the image defined with advanced masking tools.

●  Skin smoothing brush utilizing Frequency Separation in a single brush with the ability to control the separation radius. [ VIDEO ]

●  Edge-aware brush to enable more precise selections.

●  Smart extension for macOS Photos , the first of its kind to offer non-destructive pro-level editing while recalling positions of sliders and masks, even after closing Photos.

●  Catalog-free Image handling that automatically monitors the content of referenced folders, enabling instant editing with no slow import process needed.

●  Native browsing of Aperture libraries with no conversion needed.

●  Assistant viewer similar to Lightroom’s new “reference view,” but fully functional with edits and tabs.

Availability and Pricing:

Introductory price of 39.99 USD (40% off of 69.99 USD regular price), available for a limited time on the company website: www.picktorial.com . Free 14-day trial version available. Free update for owners of the previous version.

About the Company:

Picktorial is an Israel-based startup, founded by three entrepreneurs with diverse academic and industrial experience. Picktorial is committed to making innovative technologies accessible to the photography market, through the development of user-friendly products powered by state-of-the-art image-processing infrastructure and algorithms.

Press Kit available on the the company website: https://www.picktorial.com/press?pt3=1

Contact: contact@picktorial.com / +972-54-4733392

Picktorial Innovations Ltd. / Ben Yefuneh St. 2/4 / Jerusalem, Israel

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