Photokina 2016 Coverage


2016 has been a big year for Fujifilm with the successful launch of two flagship bodies and announcement of many of great products to come, but tomorrow fans might get the answer to a question they have been asking for years. Is Fujifilm going to release a Medium Format camera? Our sister site Photorumors has it on good authority that they will, but if they do will it retain the characteristics that make us love the X system? I have a lot of thoughts on medium format and its importance to the industry as a whole that I hope to explore at a later date, but until then please be sure to follow us throughout the day for updates. The Fujifilm conference will be at 5:00 CET (11:00 EST) if you want to start checking back around then. Let’s hope Fujifilm has a few more exciting things to show us this year.

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