Fujifilm and Hasselblad have had mainstream 44 x 33mm medium format photograph to themselves for around 2 years now and while Hasselblad has been off to a rocky start with the original X1D, Fujifilm has been quite strong. I haven’t really kept up with the X1D because the system was light years behind the GFX […]
Recently Fujifilm has sent out a lot of GFX cameras for review to some “mainstream” bloggers/vloggers and of course, everyone loves the camera, even if it’s not for them. It’s as if they are trying to build some additional interesting in the GFX leading up to the Fujifilm GFX 50R launch, which should be a […]
It’s an exciting time to be a photographer… The release of the Fujifilm GFX 50S signals a paradigm shift in medium format photography that has sent shockwaves throughout the market; but the GFX isn’t the only camera Fujifilm released that is changing everything. The Fujifilm X-T2 started the shift because it foreshadowed cameras like the […]
The Fujifilm GFX 50S feels at home doing just about any task and with the upcoming lenses we will begin to see more birding and maybe even some sports photography, but man is the GFX amazing in a studio setting. The new Fujinon GF 110mm f2 R LM WR and GF 23mm f4 R LM WR are […]
The Fujinon GF 23mm f/4 is an impressive lens for the GFX and Jim Kasson over at The Last Word is breaking the lens down technically. It’s an excellent lens and a joy to shoot in my experience, but it’s a little different than shooting 18mm on a full frame camera because it’s a more forgiving. I […]
The above video shot with a Nikon mount Helios 85mm f/1.5 on the Fujifilm GFX 50S by Tim Shoebridge is a good example of how the GFX is bringing creativity out of photographers and videographers. Many of the limits that people place on themselves in photography are self-imposed, due to an over-reliance on automatic systems and […]
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