
We have received reports that the Fujifilm X100F is now starting to ship. Keep an eye out for yours or place your order today if you were waiting for them to start shipping. Fujifilm X100F B&H Photo / Amazon / Adorama

From the test shots available photographers have judged the Fujinon 120mm f/4 the sharpest launch lens followed by the Fujinon 63mm f/2.8. It’s good to see that independent testing has verified these opinions. Lemondedelaphoto doesn’t go into their testing methodology, but this is the best objective measure we have had yet. Even the Fujinon 32-64mm f/4 performs very […]

When the film market was shrinking Fujifilm had to make some drastic changes to survive. They discovered that their film technology was also useful for makeup products, so when Kodak was failing Fujifilm prospered. This allowed Fujifilm to remain committed to photography even though it now makes up less than 1% of the company.

https://www.youtube.com/watch?v=sCd8h_0KMSM Many photographers have debated the value of UHS-II cards in the Fujifilm X-T2. Now Lexar has produced a video to demonstrated how affectively they perform. I have been using Lexar 2000X Professional cards along my 1000x Professional cards for a while now and I definitely notice a difference when bursting a lot and that’s between […]

image courtesy of Karen Hutton Karen Hutton was the last of six American photographers chosen to beta test the Fujifilm GFX 50s. She only had the camera for 6 days and the weather wasn’t great, but she has some great high resolution images on her page worth checking out. Most of the text is about her […]

The other day I covered that Markus Klinko’s RealRyder International Project and how he is now using the Fujifilm GFX 50S. Last time I met Markus Klinko he was doing a Fujifilm even, but shooting Hasselblad. Well today I received an E-mail from Markus with the above video and some full resolution tiff files from a project him and his […]