Fujifilm Photography News and Rumors

Map Camera released its sales rankings for November and the Fujifilm X100VI, X-M5, X-T50, and Fujifilm X-T5 dominated the sales charts taking 4 spots in the top 10. Canon came out first over all, but the Fujifilm X100VI wasn’t far behind it. You can find the rankings and their statements below:

Coming in second is the FUJIFILM X100VI.
As before, new pre-orders are not being accepted.
The number of units in stock has increased since the last time, but when new units arrive and we accept orders, they sell out in an instant. It will likely be
some time before those who see the various content introducing its appeal and feel that they want it can easily purchase it.

The FUJIFILM X-M5, released on November 28th, tied for third place on its first appearance.
The series had been discontinued for a long time since the X-M1 was released in 2013. Many people were surprised by its sudden appearance as the second generation.
It has a small and lightweight body weighing about 355g, making it the lightest of the X-series so far.
The film simulation dial, which was well received on the X-T50, is adopted on the top left shoulder. In addition, it is equipped with a full range of functions such as subject detection AF that can detect moving objects using AI and a 6.2K/30P video recording function, making it a machine that can be adapted to both still image and video shooting.
In particular, it is characterized by various functions that are of interest to those who place importance on video shooting for SNS, such as “Vlog mode” that allows you to intuitively change shooting conditions by touch operation on the LCD, and “9:16 short video mode” that makes it easy to shoot vertical videos. It seems that
reservations are also prominent from people who are conscious of video shooting.
Unfortunately, the first shipment was not enough for everyone who pre-ordered, but it still ranked third in popularity. It will be interesting to see how much FUJIFILM can attract in the future to a different target demographic than the X-T5 and X-T50.

Since August, when the supply of the X-T5 stabilized, the X-T5 has been ranked higher than the later X-T50 for three consecutive months.
I have said that one of the reasons is that there is not much price difference between the two, but this time the rankings have been reversed.
The appearance of the X-M5 may also have had an impact here.
I introduced the X-M5 as a camera that you can casually enjoy Vlog shooting, but it is equipped with an electronic image stabilization mechanism that is only effective when shooting video. In contrast,
the X-T50 is equipped with a 5-axis, maximum 7.0-stop in-body image stabilization function. Those who want to shoot more serious videos may have chosen the X-T50. By the way,
the X-T5, which has a similar in-body image stabilization mechanism, is positioned as a “photo machine,” that is, a camera that places emphasis on still image shooting, as the manufacturer claims to be “returning to the roots.”
If the introduction of the X-M5 has sparked interest in videography that makes full use of film simulation, and if the cameras were selected based on each photographer’s shooting style, then it seems likely that these three models will coexist well and become established in the rankings for a long time to come.

November ranking of new digital cameras
No.1	Canon	EOS R5 Mark II	Mirrorless interchangeable-lens camera
No.2	FUJIFILM	X100VI	Compact digital camera
No.3	FUJIFILM	X-M5	Mirrorless interchangeable-lens camera
No.3	RICOH	GR IIIx	Compact digital camera
No.5	Nikon	Z f	Mirrorless interchangeable-lens camera
No.6	SONY	α7IV	Mirrorless interchangeable-lens camera
No.7	Canon	EOS R1	Mirrorless interchangeable-lens camera
No.7	FUJIFILM	X-T50	Mirrorless interchangeable-lens camera
No.9	SONY	α7C II	Mirrorless interchangeable-lens camera
No.10	FUJIFILM	X-T5	Mirrorless interchangeable-lens camera
No.10	Nikon	Z6III	Mirrorless interchangeable-lens camera

Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-T5 Black:
B&H Photo / Amazon / Adorama
Fujifilm X-T5 Silver:
B&H Photo / Amazon  / Adorama
Fujifilm X-T50
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama

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via Map Camera