Fuji Addict

Fujifilm Interview With Theo Georgiades Part 2 – Smartphones, Film, Modern Photographers, GFX, and More

By Louis Ferreira | Published: December 21, 2024

The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. Part one of the interview can be viewed here and part 2 can be read in full here or check out the bullet points below.

New photographers and videographers do not have allegiance and there are lots of options
Today people want quality straight out of the camera
Products like Instax and camera phones have looks baked in which is similar to film simulations
2023 is when film simulations exploded for Fujifilm even though they have been there all along
Old and new generations are drawn to film simulation
Fujifilm has an advantage with film simulations because they own the films they are simulating
People want smaller, lighter, easier-to-use cameras which is helping to inspire a new generation
Fujifilm prefers to see camera phones in a positive light because it made everyone into a photographer even though it ate into the traditional market
In the past when new models were introduced Fujifilm saw spikes in lens sales, but today they do not because most new photographers are happy with kit lenses
Smartphone photographers get used to working with only a few focal lengths so this is probably why new buyers are ok with limitations
Lenses like the 70-300mm still sell very well
The X-M5 has been selling well because of the shift to video some have made
The X100VI has introduced new photographers to Fujifilm
Many smartphone users arent used to a viewfinder so they do not miss it when a camera like the X-M5 doesn’t have one
Fujifilm is trying to expand its market share by producing more niche cameras like the X-M5
Fujifilm still sees growth for X, GFX, and Instax cameras as users look for more than a smartphone can provide
Theo Georgiades brings up how he now owns a digital notepad even though he has a Phone and iPad as an example of how people like more specialized devices sometimes.
People like the look of the X100VI compared to a pretty bland phone regardless of the model
Theo Georgiades has been with Fujifilm for 25 years and would never say Fujifilm wouldn’t make another film camera, especially with its resurgence
Fujifilm is currently unsure if the resurgence of film is a long-term fad or a true resurgence of the market
Fujifilm always intended to grow the medium format market with GFX and shake up full frame
The growth of GFX in film gives Fujifilm another path to grow
Fujifilm wont rest on its laurels and will continue to push GFX hard

Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama

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Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group

Posted in Interview, Press releases| Tagged FF240004, Fuji X-E5, Fuji X-Pro4, Fuji X-Pro5, Fuji XE5, Fuji XPro4, Fuji XPro5, Fujifilm GFX 100 RF, Fujifilm GFX100 RF, Fujifilm GFX100RF, Fujifilm X-E5, Fujifilm X-Pro4, Fujifilm X-Pro5, Fujifilm XE5, Fujifilm XPro4, Fujifilm XPro5, GF35mm f/3.5, GF35mm F3.5, GF40mm f/3.5, GF40mm F3.5, GF50mm f/3.5, GF50mm F3.5, GFX100RF, X-E5, X-M5, X-Pro4, X-Pro5, XE5, XPro4, XPro5| Leave a comment

Godox V100 Announced

By Louis Ferreira | Published: December 20, 2024

Godox V100: B&H Photo / Amazon

With a powerful 100W output and an innovative round head design, the V100 Flash for FUJIFILM from Godox is a compact and easy-to-use flash for portrait photographers. Designed with an integrated sub-flash, the V100 offers a 100W output and is ideal for on-location shooting. Its advanced cooling design allows for continuous shooting, offering 100 flashes at full power. The built-in 2W modeling lamp and 28-105mm zoom range allows for greater lighting control and flexibility and is compatible with FUJIFILM TTL systems. Easily control settings with its large touch screen back and charge the batteries directly with a USB-C cable.

Key Features

Compatible with FUJIFILM TTL
Output: 100W
Zoom Range: 28-105mm
Built-In 2W Modeling Lamp
Round Head Design
Advanced Cooling System
LED Touch Screen Controls

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Posted in Accessories, Fuji flashes| Tagged Godox, Godox V100| Leave a comment

Fujifilm Interview With Theo Georgiades Part 1 – Fujifilm 3rd in UK, X100VI Demand, Fujifilm X-E/X-Pro, and More

By Louis Ferreira | Published: December 19, 2024

The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. You can read the full interview here or check out the bullet points below.

Fujifilm’s Market Share

Fujifilm has healthy growth and they are excited about the future
Recent product launches have all done exceptionally well
Fujifilm is strong without Full Frame
Fujifilm is number 3 in the UK in terms of sales behind Canon and Sony
The X100VI and GFX have been selling very well

Fujifilm X100VI Supply Issues

Fujifilm doesn’t fell like they underestimated demand because stock sitting around is bad for business
The launch of the X100VI was unprecidented though
No one could have predicted how orders would accelerate and Fujifilm found it amazing
Fujifilm acted on demand quickly and they are working hard to catch up
It takes two years to launch a camera
It takes time to increase supply, but as soon as Fujifilm saw the demand they got to work
Fujifilm has increased allocation to retailers since September and wait time has decreased steadily
Demand still remains high for the X100VI but customers are only waiting a couple of months instead of six months now
Hndisgh is 20/20 and it’s great everyone is talking about the shortages, but Fujifilm is doing everything it can to catch up
For the customers that want the X100VI for film simulation they can also get cameras like the X-S20, a X-T5, or X-T50 so there might be an issue with customer education too

Best-Selling Cameras in the UK

Fujifilm X100VI surpassed the X-T5, but it was close
Next was the Fujifilm X-T30II which had some kind of viral phenomenon
X-T50 was off to a good start, but demand slowed before picking up again
Cameras with a legacy tend to sell better than new models like the X-T50
Fujifilm’s use of a film simulation dial has attracted a lot of new users
When new cameras are launched people expect them to do everything, but no camera is for everyone

Fujifilm X-E and X-Pro Line

Yes there are plans for a new X-E and X-Pro camera
Covid lockdown slowed development because costs became astronomical, which disrupted the release cycle
Fujifilm prioritized certain lines as a result
The Fujifilm X-Pro and X-E are still important to Fujifilm just like enthusiasts
Developing the new X-Pro and X-E will take some time

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Fujifilm GFX100SII, X100VI, X-S20, X-T50, and X-T5 Firmware Updates – New AF Algorithm

By Louis Ferreira | Published: December 19, 2024

Fujifilm GFX100SII, X100VI, X-S20, X-T50, and X-T5 firmware updates all address the following issue:

The AF algorithm has been partially revised to improve focusing accuracy and subject-tracking performance.

Fujifilm GFX 100S II Firmware Ver.1.10 Download Here
Fujifilm X100VI Firmware Ver.1.20 Download Here
Fujifilm X-S20 Firmware Ver.3.10 Download Here
Fujifilm X-T50 Firmware Ver.1.10 Download Here
Fujifilm X-T5 Firmware Ver.4.10 Download Here

Posted in Firmware, Fujifilm GFX, Fujifilm GFX 100, Fujifilm GFX 100 Megapixel, Fujifilm GFX 100S, Fujifilm X-S20, Fujifilm X-T5, Fujifilm X-T50, Fujifilm X100VI| Leave a comment

Viltrox AF 35mm f/1.7 Announced

By Louis Ferreira | Published: December 18, 2024

Viltrox AF 35mm f/1.7: Amazon / B&H Photo

Viltrox Unveils New AF 35mm F1.7 Air E/XF/Z: A Lightweight Standard Lens for Creative Freedom
The Viltrox AF 35mm F1.7 APS-C lens, available in XF, E, and Z mounts, combines a versatile 52mm-equivalent focal length with a large F1.7 aperture. Its compact 170g design ensures easy portability, making it ideal for street, portrait, and everyday photography. The lens packs the beautiful bokeh, precise autofocus and high image quality into a compact design with durable quality and stylish appearance. Whether you’re a beginner or an experienced photographer, the AF 35mm F1.7 is your go-to companion for capturing stunning moments.

About Full-frame and APS-C Sensors
Full-frame and APS-C sensors are two common types in cameras, differing in size and performance. A full-frame sensor matches the size of 35mm film, offering better low-light performance and a wider field of view, making it ideal for professionals. APS-C sensors, on the other hand, are smaller and provide a cropped field of view with a 1.5x crop factor, making them lightweight, cost-effective, and perfect for enthusiasts. The Viltrox AF 35mm F1.7 is designed specifically for APS-C cameras, delivering exceptional image quality and performance.

Viltrox AF 35mm F1.7 is designed for Fujifilm XF, Sony E, and Nikon Z mounts, offering outstanding optical performance with 9 elements in 8 groups. With a minimum focusing distance of 0.33m, it delivers sharp, detailed close-ups and stunning bokeh. The silent STM motor ensures smooth and accurate autofocus, making it perfect for portraits, street photography, still life, and video. Compact and weighing just 170g, this lens is the ideal choice for photographers who value portability and creativity.

Advantages of the Viltrox AF 35mm F1.7 over similar lenses:
01 Better value for money—The Viltrox AF 35mm F1.7 combines a wide F1.7 aperture and precise autofocus at a highly competitive price, delivering exceptional performance without breaking the bank.

02 Superior chromatic aberration control—Equipped with advanced optical elements, the lens effectively minimizes chromatic aberration, even at wider apertures, ensuring sharper and more vivid images.

03 Lighter and more portable—Weighing just 170g and compact enough to fit in your pocket, the AF 35mm F1.7 is lighter than many competitors, making it perfect for photographers on the go.

04 Better bokeh performance—The F1.7 aperture produces creamy, dreamy background blur, allowing subjects to stand out while maintaining excellent image sharpness in portraits and still-life photography.

05 Improved focus breathing control—Designed with minimal focus breathing, the lens ensures smooth and stable transitions, making it a reliable choice for video creators and vloggers.

Posted in 3rd Party Lens| Tagged Viltrox, Viltrox 35mm f/1.7, Viltrox 35mm f/1.7 XF, Viltrox AF 35mm f/1.7| Leave a comment

New TTArtisan AF 27mm F2.8 Limited Edition Polar White Lens

By Louis Ferreira | Published: December 18, 2024

The TTArtisan AF 27mm F2.8 will be offered in limited edition white for the holidays. The lens is limited to 2,000 units and you can get one from Amazon today. There was also a limited edition of the Orange lens in the past; silver and black lenses are also available.