Fujifilm Photography News and Rumors

Te Fujifilm X-Summit was today. I’m a little delayed, but I will cover the stream below.

• It looks like a very low key affair this year
• The two photographers talk about there style and history with Fujifilm
• The Fujifilm XF16-80mm f/4 is selling very well and the factory is trying to keep up with demand
• People that saw the first Fujifilm XF33mm f/1.0 thought it was too big, but that is necessary for such a specialized lens
• The first mockup of the Fujifilm XF33mm f/1.0 has been updated and it has lots of front glass to handle aberrations, which has lead to an even larger design

• 33mm has 15 elements and weighs a little over 1.3kg and Fujifilm added a tripod mount

• So Fujifilm decided to turn the XF33mm into an XF50mm f/1.0 to make it 35% smaller and under 900g
• The XF50mm will have richer and smoother bokeh
• Photographers want the 35mm f/1.4 to be updated
• The customer reaction on youtube was very good for the XF50mm

• Above you can see some of the firmware update suggestions they received in Dubai and the highlighted ones are the ones they focused on
• The three new features they focused on were multishot HDR, Focus bracketing, and Multiple exposures
• Drone/gimbal support is an additional feature Fujifilm decided to add
• Photographers ask Fujifilm for Wifi tethering
• X100 came out about 10 years ago (it’s still a great camera)
• Fujifilm came out with X100 because the compact camera market was saturated and Fujifilm wanted to make something that was similar to pure photography

• Pure photography involves
  • Carry & Access – You need to carry the camera and have access to the subjects you want to shoot
  • Find & Frame – You need to find your subject and be able to frame for the best composition so the viewfinder is very important
  • Shoot to Express – Finally, you have to press the shutter to capture the subject
• Rear screens arent very important for pure photography
• The point of photography is to capture what has been
• For carry and access, the camera has to be small, light, discreet, and durable

• Fujifilm looked to Titanium to make the camera fit the above requirements their first titanium camera was from 20 years ago
• You don’t really see Titanium cameras anymore because it is hard to work with and it doesn’t release the heat from inside the camera
• Fujifilm will make a Titanium camera again

• Fujifilm officially announces the X-Pro3

• Feels and looks similar to the X-Pro’s from the past
• The grip feels a little better

• Fujifilm X-Pro3 will also have an extra-strong coating option to match the titaniums durability that is 10 times tougher than steel for resisting scratches almost on the level with sapphire
• X-Pro3 will come in 3 colors, Black, DURA Black, and DURA Silver

• Only camera with a hybrid viewfinder
• The OVF has been updated to increase clarity, reduce distortion, and increase the angle of view so it is wider
• Now you can see a lot outside of the frame
• The EVF now has higher resolution, higher contrast, wider color space, brighter, and a faster frame rate

• Our leaked screen was 100% accurate
• The Photographers really like it because the screen can be used for waste level and overhead while staying out of the way so that you can focus on your photography
• Fujifilm X-T3 can do everything reasonably well, but the X-Pro3 will give you an entirely different experience compared to past X-Pro cameras
• Fujifilm X-Pro3 is weatherproof

• The screen on the back shows film stock logos and does not go away when you turn off the camera
• You can put a lot of images on one digital roll of film 😀

• Fujifilm is introducing classic negative
• Classic negative shows a more classic image rendering
• Fujifilm will keep developing simulations

• Fujifilm X-Pro3 announcement coming October 23rd

• Announcing Fujifes and it will be held in 50+ cities across the world

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