Fujifilm Photography News and Rumors

Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing such tactics—not just out of greed but due to a fundamental misunderstanding of global trade. I’ll try to summarize the situation concisely, but please bear with me if some points require additional depth or explanation.

As someone experienced with global business, politics, and trade law, I can confidently say that companies anticipated these tariffs well in advance. Camera manufacturers responded by shipping as much inventory to the U.S. as possible before the tariffs took effect. Whether or not we like to admit it, American consumers represent a huge market opportunity; therefore, the U.S. often receives supply-chain priority, partly explaining recent overseas shortages. Of course, not every company navigated this challenge equally well, and ongoing supply-chain disruptions only complicated the situation further. Thankfully, recent efforts by manufacturers to diversify their production locations will help mitigate long-term risks.

Given the current political climate—and particularly the unpredictability associated with President Trump—it remains possible that these tariffs could be short-lived. If tariffs persist, however, manufacturers have several strategies at their disposal to minimize consumer price increases. One common method is to intentionally delay or “slow-roll” the launch of new camera models. This approach allows companies to achieve lower manufacturing costs over time through increased scale and production efficiencies. In the short term, manufacturers may absorb some tariff-related expenses themselves to maintain consumer goodwill. Nevertheless, if tariffs remain long-term, any short-term price relief will likely be offset by higher pricing in future product generations.

Another potential strategy involves relocating production to countries with lower tariff rates or even to the United States, a move that would likely attract government incentives and political favor. Such major operational shifts require time and careful planning, further incentivizing manufacturers to slow the pace of new product releases. Companies understand that significantly increasing prices could stifle the growing enthusiasm for photography gear among consumers, so careful negotiation and strategic planning have already begun.

Ultimately, camera manufacturers prefer to stay out of political controversies and are motivated to maintain positive relationships with their customers. While slight price increases may occur as existing inventories are depleted, catastrophic price surges or severe product shortages are unlikely in the immediate term. The real impact of sustained tariffs—should they persist—would most likely be felt in subsequent product generations, when manufacturers’ ability to absorb tariff-related costs becomes significantly more limited.

If you’ve been persuaded into panic-buying and your purchase stretches your budget, it might be wise to reconsider and perhaps cancel your order. However, if you were already planning to purchase a camera soon, securing your current price could be beneficial. If you choose to proceed with your purchase, we would genuinely appreciate your support by using one of our affiliate links. We deeply value this community and always strive to maintain your trust. Thank you for reading.

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Fujifilm Quick Snap: B&H Photo / Amazon

Notice Regarding Packaging Specification Changes for “Utsurun Desu” and Domestic Price Revisions for Certain Photographic Film Products

Dear Customers,

Thank you very much for your continued support of Fujifilm products.

Fujifilm Imaging Systems Co., Ltd. (Head Office: Shinagawa-ku, Tokyo; President & CEO: Koji Matsumoto) would like to inform you of changes to the packaging specifications of our lens-equipped film product, “Utsurun Desu.”

Additionally, due to the continued rise in costs for materials, raw ingredients, and transportation, we have made efforts to absorb these expenses through improved production efficiency and cost-cutting measures. However, it has become increasingly difficult to offset these rising costs through corporate efforts alone. As such, we will implement price revisions for certain photographic film products, including “Utsurun Desu.”

We kindly ask for your understanding in light of these circumstances.

We look forward to your continued patronage of Fujifilm products.

* The exterior design will be changed from a gusset (bag) to a paper box. The exterior design and the label design will also be changed.
* The name will be changed from “Utsurundesu Simple Ace 27-Exposure” to “Fujicolor Utsurundesu 27-Exposure.”
* The product specifications of the camera itself remain the same as before.

2. Price change date, applicable products and change (price increase) rate

*1 This is the revision (price increase) rate for our shipping price.

via Fujifilm